subject: Aarkstore Enterprise U.s. Market Overview Single-serve Coffee Brewing In At-home And Away-from-home [print this page] The purpose of this report is to present Corporate Development Associates findings and analysis pertaining to the US Single-Serve Coffee Business, including both home consumption and foodservice usage.
This report is designed to assist clients in marketing products and services to this business by providing a complete descriptive inventory of available brewers and coffee products (pods, K-Cups, Cartridges, etc.), as well as past trends and future projections. It also serves as means to learn about the products offered by key competitors. The products offered by all major manufacturers and roasters are profiled in terms of features and pricing.
THIS REPORT CONTAINS
A detailed description of currently available brewers in the single-serve market including key features and pricing
A discussion of the technologies currently employed
A detailed description of currently available single-serve hot beverage products including data on pricing, packaging and variety of product offerings
A analytical discussion of past performance and key trends for single-serve brewers and product sales for both home and foodservice markets
Projections for future performance in the home and foodservice markets with a focus on OCS
Single-serve coffee systems (also referred to as single cup or brew-by-pack) are machines which use pressure brewing to force water through coffee pods or other self contained media, such as K-Cups or T-Discs, to produce a single cup of freshly brewed coffee or other hot beverages.
A range of systems are now available, including both closed systems (which can only be used with specially designed brew packs) and open systems (which are primarily pod-based). The first brew pack systems to be introduced into the U.S. were the Melitta One, manufactured by Salton, and Keurigs B100 model, both of which were launched in late 2003.
Beginning in 2004, the major coffee roasters entered the U.S. market: Sara Lee introduced its Senseo system following a successful European product launch; Procter and Gamble launched its Home Caf systems, (which are produced in three versions, each produced by a different of manufacturer); and Nestl introduced a revamped high-end Nespresso program. Kraft launched its patented product, Tassimo, in September 2005.
While originally positioned as a replacement for instant coffee, which has experienced a particularly significant decline in the past decade, marketers at the major U.S. roasters have repositioned their single-serve product to target consumers of gourmet or specialty coffees.
