subject: The Quality Of China Outdoor Sports Wear Is Uneven, The Market Needs To Be Standardized [print this page] According to China Outdoor Products Market Investigation Report of 2009 recently released, from 2006 to 2009, the sales of China outdoor industry has maintained the growth at more than 30%. In 2006 the sales of China outdoor products is only 15 billion Yuan, but it reaches nearly 50 billion Yuan in 2009, it is expected to exceed 70 billion Yuan in 2010 and break through 100 billion Yuan in 2011. From this we can see that the minority people's outdoor sports wear has already been favored by the masses. Since the state doesn't have uniform standards for outdoor sports wear, so the clothing quality is uneven, and some even are not marked with safety standards.
As for the reasons of the Jackets' hot sell, experts think that, actually the Jackets are not only outdoor enthusiasts' favorites, many common consumers also use them as the first choice for warm clothing. Compared with expensive down filled garment, the sandwich Jackets positioning between 150-300 Yuan may be a better choice. But in many outdoor garment steam brand counters of large shopping malls, the price of a single layer Jacket is between600-1000 Yuan, some sandwich Jackets are more than 2000 Yuan, which are undoubtedly expensive for ordinary people. Not just in the real store, when the reporter entered "Jackets" in Taobao, the relevant search results are more than 280 million. The reporter browsed it roughly, in which there is procurement service of counter products, its price is basically more than one thousand Yuan and is relatively high; it also has trade goods, the price is between 150-300 Yuan, which is relatively cheap. The price gap is so big, and it is really difficult for people who don't know the performance of Jackets to distinguish their quality.
Take the Jackets of counter brands as example, the manufacturers name, implementation standards and other information on the brand are all-sided. However, the product quality of some network market is not satisfactory, for example, the price of a certain brand Jacket that sold by a Beijing Internet seller is 150 Yuan, but it is surprised that there isn't label on it. People cant know the production information about the product. On the label of another 200-Yuan Jacket, it only has a brief introduction about fabric, but it does not mark the manufacturer information and the safety categories. Mr. Liu, who has bought a certain brand Jacket told the author that, he spent 120 Yuan to buy a Jacket just because it was cheap, as a result, it can protect against wind when wearing it in the rain days, but he obviously felt that its breathability is not good and it can not quickly scatter the beauty products. He considered that the wind resistance of fabric did not reach the unification with the breathability, what he has bought just is a women garments with not well functionality. The instruction of fabric is in the garment, but what specific standards does the instruction refer to and what they are are the problems that outdoor wedding dress enthusiasts concern, however, he can't find anything from this Jacket.
From the test of comparing the mountaineering buauty tools (Jackets) of 10 brands that recently sampled by China Consumer Association, it is found that the quality of mainstream brands are more reliable, but individual products are still not satisfactory, the problem that the products mark lacking information is the findings from this test. In the interview, the women garments reporter learned that outdoor sports wear are getting more and more attention in consumers, but currently there are still no national standards of outdoor bridal dress, and the outdoor sports wear market is not standardized. Many outdoor clothing refer to the standard of ordinary apparel products, the professional standards which consumers are most concerned about are missing. Industry insiders suggested that relevant standards should be carried out as soon as possible in order to make outdoor sports wear market develop healthily and orderly.
