subject: How To Track Website Rankings - Internet Marketing Strategies [print this page] If you're employing any internet marketing strategies to drive traffic to your site or to create leads, you need to know how your website ranks and how your competitors' sites rank. Let me let you in a great free tool I use to monitor the popularity and power of a website.
Alexa (Alexa.com) is a great free resource where you can check on the rankings of different sites. When you first start a webpage for example, your alexa ranking may be in the high millions (out of all the websites in the world). You'll see there that Google is the #1 ranked site in the world, followed closely by facebook at #2 and YouTube at #3 (at the time of this writing). There are many factors that go into the weightings but increasing the number of high quality backlinks (links with lots of "juice") is a great way to help increase your site's ranking.
But rather than have to keep going back to Alexa.com each time you want to check the ranking of a particular webpage, you can download the free Alexa toolbar (at Alexa.com) and have it display in your status bar (the bottom of your firefox browser where firefox tells you how much of your page has loaded when you click on a link). Using this free tool, you'll be able to surf the web as you normally do and when you come across a great site or article directory you can simply glance down to the bottom of your screen to look at what ranking that page has.
For example: if you're at a Google page, the toolbar will read #1. If you're surfing around on facebook, the toolbar at the bottom will show #2, etc. (This is how I track my own blog's Alexa ranking each day. Check it out for yourself, it's quite fun to watch your blog increase it's ranking several tens of thousands of places each day like mine does! It's like a countdown timer.) Just by getting your blog to rank under 100,000, the amount of traffic you'll be getting from the search engines alone will keep you real busy!
