subject: Internet Marketing Strategies - Is "link Juice" Helping Or Hurting You? [print this page] One of the best internet marketing strategies out there to generate free traffic and leads for your business is article marketing. There are many, many benefits to article marketing but I want to get into specifics as far as getting the best results for the least amount of work, in other words, how to best leverage your time, money and energy to generate the maximum number of leads possible: internet marketing strategies worth your while!
If you've done any article marketing before or read up on how to market your articles, you know that creating high-quality articles with powerful information that provides great value to others is one of the best internet marketing strategies for helping you attract visitors to your site, both from people searching for the keywords you use in your content and for your subscribers and followers looking to learn more.
However, having one perfect, super incredible powerful article on your blog or website is not going to retire you or provide any substantial amount of income for you. That ONE article is not enough. What you need is massive exposure. You want to get your quality content out in front of as many qualified people as possible. In this case, with articles, that would be people searching for the keywords you are writing about. There may be millions of people online who would LOVE to learn the information contained in one of your articles. But if you don't implement internet marketing strategies that somehow reach out to them to let them know about you and your article, you'll never get their visit.
So, as with other internet marketing strategies, the key is massive exposure.
And so how can you increase your exposure? And for as little cost as possible? (Remember, we are trying to multiply our results in exchange for the least amount of resources which increases your overall return on those resources, allowing you to do that much more with those same resources)
As I've mentioned in other internet marketing strategies articles, one way to increase your exposure is to simply take your article and post it on every article directory you can find. In theory, this will get your information out there and drive more traffic to your site and with all the articles on the net pointing back to your content (back links) this will also increase your search engine ranking with Google, resulting in even more traffic and exposure...right?
Well, not necessarily. While this approach will definitely give your website more back links which will help to raise your search engine ranking (as opposed to not having those back links), it is only one component in the search engine rankings process. What's most important is the quality of those back links - rather than the total number of the back links (what sites those back links came from and the overall quality of that site versus just having lots and lots of random back links).
There is an important phrase called "link juice" which essentially is the currency of Google. Google looks at the power and quality of a site and will award some of that site's "juice" to any site that the webpage is linked to. The bottom line is, you want as many high power and high ranking sites linking to yours which allows you to share some of the "juice" of those more powerful, higher ranking sites to boost the ranking of your site. Pretty neat, eh?
So there are two implications here with these internet marketing strategies. First of all, realize that every page you link to on your blog or site is giving away some of your "juice" (in other words, you are giving it some of your ranking power which could actually lower your ranking). So be sure to only link to sites that truly add value or a real benefit to your readers and visitors.
