subject: Avoid Costly Redesign With 5 Seo Tips For Web Design In Philadelphia [print this page] Philadelphia SEO companies serve as website consultants and provide recommendations to better optimize websites, improving web presence and search engine rankings. In many cases, the changes suggested by your Philadelphia SEO expert could or should have been initially implemented by a web developer. This article discusses important (and commonly missed) SEO elements that should always be taken into consideration the first time around.
Web Design in Philadelphia: Philadelphia SEO and Web Developers
Many web developers and web designers arent familiar with SEO and in some cases create sites that may look appealing, but later down the road have to be re-organized or fixed by an Philadelphia SEO company to actually rank competitively and appear in the SERPS (Search Engine Results Pages).
Before launching your new (or redesigned) website, here are a few very crucial tips from a Philadelphia SEO company to take into account. Whether youre doing website design in Philadelphia in house, using a template, or hiring another web development firm for the project, consider the following and avoid paying for a SEO-related website overhaul later. Stick to these tips and youll have a search engine friendly site from the start.
Web design in Philadelphia should start with keyword research. If your company is planning on marketing your website to customers or search engines, youll need to perform some initial keyword research (identifying which keywords youd like to rank for) before the start of the website building process. Keyword research (initial keyword research, as its an ongoing process) should be completed beforehand.
Use a keyword based URL structure. This is very important for SEO purposesuse a static structure as dynamic URLs do cause problems when not handled correctly and will prove to be a huge headache for your Philadelphia SEO company in the future. No dynamic URLs are necessaryset your site up with static URL and rewrites. Specifically, a site with URLs that resemble the following: www.website.com/page.php?cat=3423423&prod=3423355 can cause Google to index different URL variations, and possibly result in duplicate content issues. Your URL structure should feature one product per pageand they are appropriately descriptive and meaningful to your audience with keywords.
Effectively use redirects. Google regularly penalizes websites for duplicate content issues, and if you dont make good use of redirects you may find yourself losing rankings or never achieving prominence in the SERPS. When a website loads without the www in the URL, an automatic duplicate of your website is related. Not only does this waste link value (as people will link to both versions) it can cause duplicate content issues. Its a good idea to decide on the URL version you d like to use and then have your web developer use 301 redirects to prevent problems.
Speaking of duplicate content, ensure that all product URLs and the URLs of every product and service are unique. Even if visitors can find the same products or services different ways on your website, every item should have its own unique URL.
Make some space for content. Youll need your web developer to include enough room for text on the web pagethis is for search engines to read. Some good designers do get caught up in the look and feel of a website and dont allot enough room for content. Philadelphia SEO company can tell you that youll need between 300-500 words on a web page (words of optimized content) for the page to rank competitively.
There are many other factors to consider when redesigning or developing a new website. Contact a Philadelphia SEO company to learn more about launching (or re-launching) a website thats in great SEO shape. An internet marketing company specializing in both Philadelphia SEO and web design is your best bet for a truly SEO friendly website.
