subject: Most Frequently Visited Pages On The Site [print this page] Online stores have their most frequently visited pages which correspond to the highest selling category. On many sites it is the category that belongs to women or we could put in other way that most frequently visited pages of a site are those which have items that are for women. Online shops specially those who sell ideas have a hyperlink called Gift ideas for her or gift for her ideas. There is a difference literally as well as there is what they may contain. One has items to be gifted to women and the other has just ideas that can help you get a gift for a woman. Gift ideas for her option have items that can be gifted to women in your life and gifts for her ideas hyperlink have just the ideas that can help you get a gift for the women. Customer has to be specific whether he or she is looking for an item or an idea for the gift. To most of the designers and customers there would not be any difference among the two hyperlinks whether it is gift ideas for her or gifts for her ideas. No matter how varied this category may be in terms of its verbiage. It is the most frequently visited category of the site. Highest numbers of products move from this category on almost all online stores. This category generates the highest revenue for any online store. All designers understand the importance of this category and the care they should take in while designing this category of the online shop.
There are other categories as well that need attention while designing them. It does not mean that only few top categories will be designed with utmost care and rest will not even be created. Rather it becomes imperative for the designer to put in extra efforts to make less revenue generating categories into limelight so that they could extra focus and result in revenue enhancements. There could be items that dont need any help to move them like the most frequently sold items. But others that dont get attention need to be highlighted to get them moving as well. There could be lot of ways in which one can highlight the low volume items. Special discounts and promotions could be run on the home page to get customers attention.
