Acquiring positive results with the use of banner advertising relies on many different things. Given below are a few banner advertising tips that will help you with your campaign.
It's important to always keep in mind that banner ads are much like classified ads because of space restrictions. Graphic design obviously comes into play and is important, and even though there isn't much copy; what little copy there is must really hit home with people. That's why it's so important to not waste any words and be extremely clear in your copy message. One of the best examples of little to work with and delivering the goods. Use action verbs, always, and offer the strongest benefit as clearly as possible. Realize that you have mere seconds to catch the reader's attention and compel him to click on it. Your ad has to be extremely focused, clear, and direct. You have so little time and space that if you waste words or play around it will fail. Let's not forget about your ad graphic because it plays an important part of the conversion process. There are visual and textual elements to any banner ad, but just remember that your words are critically important for your message. Most effective banner ads make skillful use of emotive power words. Try Googling "power words in copy," or even "emotional trigger words" and see what you can find. Power/trigger words speak directly to the emotions of people, but be careful you don't cross the hype barrier. How you approach and speak to your market must be based on solid research of your market. When you have a very good idea of what you can say, then you write your advertising copy. Most markets on the net have seen enough hype, and so that is one thing you always want to avoid in your advertising. So, again, your goal is to present a visually appealing ad that has solid ad copy in it that speaks to the benefits of your product. It is definitely possible to do well with banner ads, but you will need to give yourself time to get everything figured out.
Coordinating the banner ad with the color of the website is a banner advertising tip that is usually ignored. Many webmasters and internet marketers use the same ad banner design for each of their websites, which cuts down on expenses. But don't forget that all of the banners must be related to the websites that show them. The banner ad has to relate to the website or it will look strange and won't get many click. You don't really have to change the message that you get from the banner but make sure you choose the colours to match the background of the site where your ad will be displayed. When you choose colors, you should be aware that your banner ads should be extremely different from the others.
Finally, banner advertising has proven to be a very good method for promoting products. Once you start using it for marketing purposes, you will understand why it is successful for many people. It might take time to learn it, but it will give you great result eventually.
