subject: Two Features of Paint Industry in China [print this page] Two Features of Paint Industry in China Two Features of Paint Industry in China
In 2010, two features are shown during the development of the paint industry in China. The first feature is that the price of paint is decreased constantly, and the second feature is that the market in rural area is greatly expanded. At the same time, a kind of fast-food-style customer mentality has already activated the bottom end of the market. The development of paint industry also follows this trend. The low price is an obvious advantage of the low-end products, which can open the new market. Therefore, the expansion of bottom end of the market is an opportunity for the paint industry in the future. The enterprises should make full use of the precious chance to improve the present situation. The decreasing price of paint should be concerned. According to the research, the price of most of the decorative materials for the indoor decoration has been increased than that in past years. However, the price of paint has been decreased by 1.6% in 2010. The reducing price has surprised many people in the country. At the same time, the bottom end of the market in rural area has been becoming attractive. It is reported that the government has encouraged the decorative materials to go to the countryside. The experts in paint industry explain that the paint industry can greatly explore the rural market based on the encouragement of the government. Out of question, the price in rural market must be decreased. The consumers in rural areas are unable to bear the high price. In fact, the well-known paint brands in China have already entered the rural market in previous years. However, the high price of them has resisted many consumers. Price is an important tool to divide the levels of the market. The experts say that the paint has been entering more and more people's life and most of the consumers are living in bottom end of the market. It is reasonable for the famous brands to decrease the price of their products. However, the manufacturers should not reduce the price blandly. The too low price can seriously affect the quality of the products and the profit of the manufacturers. When the manufacturers decide the price, they should take three factors into consideration. The factors include production cost, prices of competitors and popular products among the consumers. What's more, the manufactures should develop the characteristics of their own products. For example, they can produce high-quality paint containing a low content of formaldehyde.
