subject: Public Relations For Little Business [print this page] If your business is tiny, that does not mean that you'll be able to afford to lose client. And - unfortunately - one bad blog comment or forum post that has managed to rank Google page 1 for the name of your brand (product, service, etc.) will seriously injury your sales.
However what if my market is simply one hundred clients? I cannot afford to buy the expensive PR games!
Luckily you ought to not pay any massive money, as a result of new technologies can facilitate your to go through the method of protecting the reputation of your whole/product/service at a fraction of a cost.
This can be how it becomes possible...
Instead of using simple on-line PR, you'll use PR + SEO. For those of you who do not know what SEO means that, this can be search engine optimization and therefore the aim of SEO is to push a bound web page to higher ranks in search engines.
This could sound strange, however PR + SEO costs LESS that simply PR. However this can be a fact.
Instead of making tons of information, you'll produce simply some public opinion units (article or press unharness or video or forum post or blog publication or blog comment) and then - with the assistance of SEO instruments - you'll push these public opinion units up in search engine ranks. And you management on what keywords you are pushing them.
Not you would like to disperse the efforts, produce tons of information and then hope that in due course it will rank well. Instead you produce just a few different publications, push them up for the keywords you need - and also the name is protected.
Therefore, do the comparison game yourself. Readily available, budget for creation of dozens of articles, press releases, media buzz (most likely this will price you a few thousand USD at least!) or simply some publications pushed up with SEO instruments to page one for the keywords that you wish (possibly this will cost you some lots of bucks).
Many thousand USD vs few tons USD.
For the owner of tiny business with tiny budget the frugality of the later choice is obvious. And with some-to-several sales the owner will compensate the expenses. Finally you may lose these sales if you do not work proactively and don't "control" what individuals see in search engines for the name of your complete/product/service.
As you'll be able to see, PR will be frugal, provided it is done along with SEO. And looks like this combination of PR+SEO has great chances to become a new trend available of public relations.
