subject: Effective skills and ideas [print this page] Importance of business communication Communication is an important phenomenon for any organization as it not only connects members within a specific department, but also connects members from other departments, other branches within the country or out side the country and across the globe. More over success and failure of the companies depends on business communication skills. It is easy to attain success in business with effective communication whereas poor communication leads to inefficiency, loss of productivity and profit. Two main categories of effective business communication within an organization are external communication and internal communication. External Communication External communication involves transferring the information to individual or receiving the information from the individual outside the organization. The goal of external communication is to acquire a favorable response to organizational needs. For example organization might post a sales advertisement ad or send any proposal document or solicitation to a potential client which would attract them and in turn influence sales. Internal Communication Internal communication involves transmitting information to individuals within the organization and its aim is to accomplish internal objectives. For example management demeanor meetings to discuss with employees on their performance or particular task, the management suggest some improvement plans as well that could benefit both employees and the company. Sometimes employees also clarify their doubts and share their ideas with the management. Further the employees can also ask the management for a hike in the pay or a promotion based on their qualification and experience. Thus internal communication skills are important for both employees and management people. Business communication skills Good business communication skills include writing skills, speaking, listening and reading. Writing skills: Majority of the organizations give importance to writing skills as it wants to deliver its quality in the form of letters, announcements, proposals, reports, memos and perhaps case studies. Speaking skills: To get the interest of the listeners one must possess speaking skills. Speaking skills are essential to verbally communicate your ideas and carry out presentations in the management conferences, in front of the potential existing customers, or prospective clients. Listening skills: Listening skills is the ability to listen and to tune oneself to the needs and objectives of clients, customers, and colleagues. Reading skills: In order to properly interpret information correctly, it is must that employees possess reading skills. Reading skills of an employee will ensure that their messages reach the readers exactly. Finally by reading the above article, one can recognize the importance of business communication and different types of business communication skills. By adopting the above mentioned business communication skills companies can become successful in their business.
