subject: Search Engine Optimization: What's all the fuss about? [print this page] Search Engine Optimization: What's all the fuss about?
Finally, after months of planning, designing, and working out the bugs, you have finally launched your Business website. So now what? No doubt the phrase seo services has made an entry into your vocabulary. Perhaps there are plenty of you, who know exactly what SEO is all about, but just as sure, there are plenty of you, who haven't a clue. Let's start with some general terms: SEO is Search Engine Optimization SEM is Search Engine Marketing SEO Consultant is someone or possibly a firm, you hire to optimize your website In basic terms, search engine optimization, along with web marketing and web advertising helps drive traffic to your site. This results in more monthly visitors, top rank in the search engines and most importantly more money. The Big Guys Besides potential customers, who exactly are we trying to impress here? We are trying to impress the search engine God's. These God's actually have names, and they are: Google, Yahoo!, and Bing (Microsoft) When you are searching the internet for a local business, or even an answer to a specific question, the major search engines give you a major list of responses. Major' is probably an understatement, because your query results in literally 100's of thousands of sites. So, where do you look first? You look of course, at the top of the page. The top ranked response to your query. Have you ever ventured to page 54,046? Not likely, because you want your information to be accessed quickly and easily. This is what makes the internet and search engines amazing. What does SEO have to offer? When choosing a seo company to help optimize your website and get you top rank, there are several factors you need to know. Here is a list of questions you need ask first when choosing a company, or consultant. How many years experience? Are they fully certified? How do you know if they are an honest seo company? (No black hat tactics) What guarantees do they offer? Answers How many years experience? SEO is a serious business as well as a costly one. It is however, an investment worth making. So, you want seo services from seasoned individuals or firms. You don't necessarily want nor need an SEO shaman, but someone with at least a few years under their belt. Are they fully certified? You want to make sure your seo consultant has an Expert Rating', is certified in Google Adwords, and a PPC (Pay per Click) guru. These few talents will help in the long run and get your site noticed. How do you know if they are an honest SEO company? This can be a bit tricky, some research maybe needed for you to be sure. But, have no fear; we have included our Top SEO Company of the month' near the bottom of the page. What you want to be sure about is, if the firm in question uses black hat tactics'. What guarantees do they offer? If your SEO consultant tells you, they can get you top ranking within 24 to 48 hours...hang up the phone. If they tell you, it is a work in progress and can take up to 6 months; it's worth having a listen. What are SEO services? SEO services include: Keyword research Website analysis Image optimization Internal link setup Validation Also should include, Website Promotion Directory submissions Blogs/article writing Social media Forum postings Link building Stay Smart and get to the Top Just knowing the basics helps you transition smoothly from launching your website business to hiring an SEO Consultant. There are many firms/companies to choose from, but only a few can really get the job done. One of our top picks for the month is Rank Your Websites. They offer all services mentioned above, and the correct answers to all questions posted. Their website is straight forward, with all services and prices listed. Nothing is hidden. What makes an SEO company great is their ability to be honest, straightforward and above all play by the rules.
