subject: Branding Debunked - Seven Common Myths [print this page] Myth 1: I'm not nonetheless ____________________ (insert assorted insecurity here: famous/successful/important) enough to have a brand.
Myth one Debunked: You're right! You are not! And while not a brand you never can be.
Don't get caught in the interim trap. Using brand identifiers, such as a logo, noncommittally can significantly diminish your possibilities of success. Whole bouncing makes you and your company look unprofessional and unstable, wastes yours and your potential customers' valuable time, and destroys any chance to build momentum.
In the selling game, you just cannot afford to wait until you've got additional _______________ (insert assorted stipulations here) to establish a robust complete - the time is now!
Myth a pair of: Developing and maintaining a robust, consistent complete will get expensive; I might rather pay that cash elsewhere.
Myth two Debunked: Building a viable whole can be massive greenbacks! However the reality is, not having a recognizable whole is so abundant a lot of expensive within the long run.
To avoid this common pitfall, take careful measure to develop a clearly outlined core message, a sturdy mission statement, and a distinct tagline that accurately represent your business.
Myth 3: I will do whole all on my own! No need to talk over with a skilled branding and marketing expert.
Myth three Debunked: You'll do unhealthy all by yourself - bad branding, that is! While not the information and grasp-how that only a seasoned branding professional can supply, your company will be perceived as a rookie, an amateur.
Complete development is complicated. Shopper psychology, market demographics and psychographics, aggressive selling strategies, PR techniques, communication methods and styles - a branding specialist combines each of those highly specified areas of expertise so as to create a powerful, effective brand.
If powerful and effective is what you're looking for, use a branding professional.
Myth 4: Good brands simply happen.
Myth 4 Debunked: Not so! A smart brand - one that's consistent, relatable, and recognizable - is carefully created and micro-managed the least bit times.
Don't expect your company complete to fall from the sky. Grasp that embarking on this whole-building journey will require abundant of your time, thought, effort, and energy -- and commit wholly to giving it your all.
Myth 5: Branding is just a business buzz word - a fad that will venture out of style.
Myth five Debunked: For over a hundred and fifty years, branding has been successful catalyst for companies in every corner of the world. The business of branding shows no signs of diminishing. In fact, its ways and methodologies are becoming additional and more subtle by the day.
A complete, well-thought-out brand is an integral half of a business' positioning and profitability. Branding a fad? As if!
Myth six: Just as a result of I have an identifiable brand does not mean I'll build a lot of money.
Myth vi Debunked: On the contrary, consumers support strong brands. Analysis has proven that well-branded merchandise sell significantly better than those merchandise that lack a definitive brand.
Which means that branding is proven to increase your company's popularity, customer loyalty, sales and revenues. If branding wasn't helping a corporation's bottom line, would they invest millions, even billions of bucks on it? It's one business expense that can absolutely deliver the very best ROI. Savvy business professionals grasp that the loyal patronage and no-price, word-of-mouth advertising that a robust complete fuels can most actually make you additional cash!
Myth 7: If I do not define and promote a specific brand, I will not be branded or pigeon-holed.
Myth seven Debunked: You may be branded whether or not you would like to be or not, so why not take control of that branding rather than allowing the general public at giant to define it for you.
By debunking these common branding myths, you'll be able to clearly see that without the muse of a robust complete, you'll never be in a position to succeed in the degree of success that you may expertise with one. Take my recommendation; develop a sturdy whole and permit your business to SOAR!
Written by Lauri Flaquer Lauri Flaquer has additional than twenty five years entrepreneurial expertise on the East Coast, Central America and within the Midwest. She has expanded data of promoting and has developed an astute and focused branding methodology. Ms. Flaquer has an intensive background in tv within the NY area. As owner of several successful service oriented firms, her clients included NBC, CBS, ABC, CNBC, WWOR, WOR and Bloomberg LP. Among her particular achievements is that the co authoring of Ready, Set, SOAR! seventy seven Super Flying Fun Tips to Create Your Business ZOOM. Saltar Solutions, LLC presents keynote addresses for firms together with Accenture, Merrill Lynch, Saturn, and presentations to St Thomas University, NAWBO, Minneapolis Regional Chamber of Commerce, Yankee Society of Quality and Carlson School of Management.
