subject: Article Marketing- Make Your Local business Rank Higher [print this page] Article Marketing- Make Your Local business Rank Higher
The way people are using the Internet has started to change over the last few years as more and more local businesses get websites but if you are not using article marketing to promote your site you might be missing the sales you could have gotten with a better page ranking. Article marketing is the most cost efficient way to get that higher ranking and to start building those local sales. In a down economy the very small amount of effort you use is worth the results you get.
It would be hard to notice that the Internet is not stagnant but fluid and constantly changing. As computer speeds have increased and downloads getting faster we are quickly learning how to use the Internet more effectively. Unfortunately, many small local businesses are not learning to optimize themselves to build traffic as quickly as the consumer is becoming savvy.
As hard to believe as it might seem, we owe a lot of our Internet experience to e-commerce sites even if you have never used one. They are the sites that drove the search engines to find better and better ways to find relevant pages. Even if you just wanted to learn about kangaroos, not buy one, you will be able to quickly be able to find just what you are looking for. In this case it is information about kangaroos, not cartoons about kangaroos, not kangaroo art, and not kangaroo recipes. This is, in part, because of the bitter battles between e-commerce sites trying to get higher page rankings. Now all types of sites use the techniques the e-commerce sites discovered. They question might be how does this effect small local businesses that don't offer a product or service on-line?
It is simple. More than ever the businesses are putting up sites and can no longer sit uncontested on the Internet. Local businesses are competing for the same local markets. This is important to these brick and mortar stores because the sites with the higher page ranking will win sales by default. It is more important than ever for local sites to market themselves.
One of the things that the e-commerce sites learned was the efficiency of article marketing to draw traffic. Simply by publishing an article (its free) you get a link to your site and that helps your ranking. Then, people follow that link which is traffic and even if they live in Nepal it helps your ranking. As your ranking moves up that again raises you ranking through traffic.
Even if you can't write an article there are lots of freelance writers for hire. They do this for a living so they can even help you with the subject matter, the key words to use, and where to put it. It is very cheap for what you get out of it and once it is paid for it is done till you want more. Pay-per-click, however, can sometimes end up costing you money for traffic with no sales. This is why article marketing is the best way a small local business can promote their site.
