subject: 6 Little Used Online Marketing Tactics [print this page] 6 Little Used Online Marketing Strategies
by David McCarthy
1. Utilize Your Knowledge
Do you have extensive knowledge in a particular subject?
Offer people free consulting or advice on that subject via
e-mail if in exchange they either link to your web site, run
your promotional ad in their e-zine or place your banner
ad on their web site for a set period of time.
time to sign your guest book. An effective way to persuade
them to sign your guest book is to give them something
free in return.
2. Become A Publisher
Publish e-zines for other people for free. In return for your
work in designing, updating and gathering content you
request that your promotional ad be placed at the top of
each issue. Their duties will be to promote and send out
each issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials for
your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra effort to capture the details.
4. Create An E-mag
Publish your e-zine in ebook format. You could offer more
articles per issue. You could add graphics with the articles
just like in print magazines. Your advertising revenue would
increase because you could charge businesses for full page
color ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web site.
Tell them about upcoming articles, prize drawings, free
stuff, etc. If they know what's in store for them, they will
revisit. Tell then to sign up for an e-mail reminder or tell
them to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site topic.
Give people the option of linking to the web book so they
give it away to their visitors. Put your ad on top of the
title page to get free advertising. This strategy will easily
multiply your advertising exposure.
The major thing for any online business to succeed is training. It matters little what you haveto offer in the way of goods and services if you lack internet marketing knowledge you will fail miserably.
We see so many people that are bright and intelligent spend a lot of money buying into the every day get rich quick programs that abound online who never make a cent. The only reason they fail is because they haven't been trained properly.
When considering training you must look at two things:
- Is the person presenting the training a successful marketer? (In 95% of programs offered the anser will be ye to this question.)
- Is the person presenting the training a successful teacher? (In 95% of cases the answer will be no to this question)
This is where the secret to success and failure usually lies. If you meet a scrap metal merchant who tells you this piece of gold is 24 carat and the gold has no markings; would you believe him? Probably not.
So why do you believe that somebody that does not understand how to teach can turn you into an internet marketer? Even if the product he offers is good if he can't teach you how to use it to your advantage it is of no use to you.
