subject: Search Engine Market Domination [print this page] How to dominate your market How to dominate your market
Understand your customers searching behavior. Walking in their shoes, and understanding the dialogue the person searching is having with the web. Most persons are researching or looking for a problem to solve. If you understand what the problem is they are trying to solve (keywords and phrases) you can provide them with a customized solution to it (your landing page, websiteand ultimately your product).
Decide how you will track conversions. Often this is fairly easyit is when you make a sale. Other times it is trickier. If youre a real estate agent, youll most likely be tracking leads. Additionally, youll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially its automated email.
Do the keyword research
Think Hard on the core ones with a diverse group
spy on your competitions using tools
use other tools to expand the core list
Group keywords by the conversation type (the potential customer looking for?)
If youre a real estate agent, youre prospects will be having different conversations if theyre looking to relocate as opposed to
someone already in your area looking to sell their house
Build landing pages on your site for each conversation type
You would want the two different potential clients above to go to two different pages within your site, because you want to
highlight the different value propositions youre bringing to the tableto solve their particular problem.
Set up your own blog
Set up your Adwords campaign using the keywords, groupings and landing pages
Monitor and testEVERY DAY
Split test ads every day
Adjust bids every day
Get rid of non-performing keywords every day
As soon as a great money term is found, start to search marketing process for that term
Market 3-4 articles per week (or even more)
Start blog postings on your blog and others
Answer posts on forums and yahoo answers
Move great money terms to Yahoo and MSN pay per click advertising engines
Rinse and repeat this process every 90 days!
This probably looks overwhelming. However, if you know what youre doingits very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. Andits your competitors that will have the knife!
