subject: Favorable Policies To Benefit The Domestic Market, Zhongshan Appliances Strong Sales In Adversity - [print this page] Galanz Galanz
, TCL, Midea, Zhongshan and other large household appliances enterprises soared during the first half sales data showed a trend, part of the product sales doubled year on year growth. Zhongshan household electrical appliance enterprises launched against the country this year "
Bringing home appliances
"Appliance" TM "and energy saving products industry, promotional programs and other support policies, timely adjustment of business operations and product development direction, on the universal realization of the adverse economic and sales, which for the appliance industry to upgrade the city's opportunities.
Processing base in transition to the brand development for the base
Household electrical appliance enterprises generally felt that the countryside policies in the appliance, the appliance "TM" fully operational, will give businesses more favorable sales in the second half, but the state introduced a number of targeted industry development policy, will also be transformation and upgrading of regional industry to achieve a significant opportunity.
Have data, Zhongshan appliance industry output value of total industrial output value in more than 16%, the pillar industry in Zhongshan. But a long time, Zhongshan own brand household appliances less, many small and medium enterprises to OEM manufacturing, and Glanz, beauty,
Changhong
Such a big brand presence is only to Zhongshan as its processing base.
However, the financial crisis, changes in industry trends. To-scale enterprises as the leading domestic home appliance industry began to collectively market transformation, Glanz, beauty brands such as Zhongshan, also plans to base the development, production of new products home appliances. Some brands provide foundry services to local enterprises, but also started to increase research and development of own brands.
"Processing base can be an incubator of home appliances brand."
Electronic
Zhongshan University professor Zhao sundial Xiang, believes that although many companies had Zhongshan do processing, but they have a strong R & D capabilities and production technologies, developing its own brand to enter the domestic market, now is the best opportunity. National launch of home appliances to the countryside, home appliances, "TM", a number of energy-saving products and subsidies policies, appliance industry to upgrade the Zhongshan is also an opportunity to assist the more reason to treat the export and domestic business operations, pinpoint business development position is government and related departments now require further studies.
Second-tier brands is strong momentum of development
Bringing home appliances, home appliances, "TM" policies, so that the city of some well-known in the domestic market, weaker home appliance brand quickly win, the momentum of development is encroaching upon the first-line appliance brands.
Example, Europa on the rapidly growing domestic appliances kitchen leading cutting-edge brand. Held in May this year, Beijing Zhongshan product fairs, Europa appliances as consumers and buyers focus.
Deputy General Manager Gong Xiaoyong
Europa Electric introduced 8
Gas Water Heater
Successful bringing home appliances products, as Europa to boost its profile and important opportunity to expand market share. "We are well into the rural market was well prepared, set up specifically for home appliances to the countryside of the R & D project team."
Financial crisis since last year, mainly to export-oriented appliance manufacturer, to expand the domestic market as a source of profit. Home appliances to the countryside in winning this year after 1-6 months, Zhongshan Omar
Refrigerator
Compared with the same period last year, sales increased by 50%.
With national policy, Omar started early this year to the secondary market penetration, in East China, North China's largest chain of co-operation try to start the "encircling the cities" strategy. Currently, Omar has grown into a strong regional brand market share in some regions rose to No. 1.
However, export enterprises face turned to the domestic market
Marketing
Channel construction difficulties. Omar Group, a responsible person, in three or four sales outlets into a huge market self-built, cost recovery is too slow worried shop, ready to give up in the town, village self-built stores in the mind, find another way out.
Well-known enterprise product sales doubled
Delong
TCL Home Appliances (Zhongshan) Co., Ltd. is the only President, Managing Director, has recently realized that a national policy to bring the good news.
