subject: Internet Marketing: Health Industry Malformation Great Migration - Health Products - Pharmaceutical [print this page] Most of China Health Products Business re-organization in 2008, tens of thousands of sales force, quietly set up camp on the Internet, and quickly spread, which is almost a secret "military" operations. However, the crisis behind Baidu might be the beginning of a larger storm.
CCTV exposure makes Baidu the sound into a denunciation. In this crisis, more painful than Baidu, may be "Baidu crisis" supporting role - was brought out, the medical and health care industries mud. This is contrary to a lot of medicine
Health Products Colleagues by surprise, they had to admit: early winter freeze up.
Industry-secret operation In fact, in early 2007, there were marketing health care products business model transformation, because the common press, TV commercials filled the fly shop sales and marketing, including meetings, services marketing, direct sales model, including the growing recession. This transition depends completely abandoned the original store sales channel model, and an alternative to the Internet as a platform for remote sales model.
This transition is low-key, the most delicate, the outside world little known. It is only found in the commonplace lives of health care products decreased advertising, and many outsiders wrongly judged as a large-scale health care products company out of the market.
In fact, the majority of health care products companies in China have been re-organized tens of thousands of sales force, quietly set up camp on the Internet. This major change in tactics is precisely the economic ups and downs of 2008, then quickly spread to October is already overwhelming, everywhere.
This rate in the Chinese market in the history of health care products like the first time, and this rapid mass movement, involving almost 3,000 of China's medical health care products sales and manufacturing company, is almost a collective secret "military" operations.
Deformed transformation People in the health industry such "paramilitary" amazed as the transformation speed, the more market experts believe that this rapid response is only a rebound in the market using borrowed style, does not mean that the industry once again the beginning of prosperity - even though health care products marketing staff does not agree with this view, but opened Chinese health product market development history, come to this conclusion seems justified.
Health care products market was born in the 80s last century, before and after the beginning of China's reform and opening up, after 20 years, the health food store selling mainstream sales model. Until 1997, direct marketing and direct sales in China occur, health care products industry sales patterns change only, non-store sales in China surging. Thereafter the past 10 years, with direct sales model based non-store (in the vein, later years and other companies put the marketing of this mode is defined as meeting or service marketing), a shop selling traditional two main par sales model.
Two models to drive a major health industry development, China's economy for 20 years to inject several hundred billion dollars worth. But many people believe that the health care industry rely on the survival of the shortcomings of the two models, and it made as much as financial returns.
Injured store sales
First of all, the traditional shop sales can not do without one of the most important auxiliary tools - advertising pull. In the turbulent health care products for nearly 30 years, stores selling almost develop a media dependency, simply pull the ad is normal behavior of enterprises, but do not know birth defects, malnutrition, or acquired, many health food ads criticism has been accompanied by development of the industry throughout the process: effect of exaggerating products, expanding commitment to false advertising?? over-commitment to promote the formation of a great contrast with the results of a large number of commercial foam filled in the entire industry, flamboyant atmosphere aroused resentment.
