subject: High-end Digital Home Is Still A Luxury - The Digital Home, High-end Luxury - Hc Network Appliance [print this page] 2005 , IT and the increasingly competitive flat-panel TV industry, homogenization and differentiation of two trends become increasingly obvious. On the one hand, the gradual standardization of products and technologies, more and more prominent homogeneity; on the other hand, with the family digital entertainment needs of an increasingly urgent, IT products and other home appliances increasingly merging function, which gives companies a different way of life provided a broad space for development and direction. State Council Development Research Center of Institute of Market Economy Appliance discussion group (hereinafter referred to as discussion group) Lu Renbo analysis, in 2006, with the technical level and the gradual development of the industry chain, the digital home will be more opportunities for development, the digital home will step by step from concept to application. For TV and IT industry, this is a good opportunity.
To promote the development of technological upgrading
Flat panel TVs and high-growth IT markets coexist with the increasingly competitive Chinese market's growth rate is a leading worldwide. Discussion group predicted that flat panel TV market in 2006 will be close to 500 million units, of which the size LCD TV demand will be nearly 400 million units, demand for plasma TV the size of more than 1 million units. The IT market growth in 2006 -2 009 years, 13% to 15%, essentially in Japan 4 times 2 times in Europe, growth is very fast. The rapid market growth to rapid technological upgrading; fierce competition led to declining profits of enterprises, encourage enterprises to find new profit growth point in the trend of 3C integration, the development of digital home conform to the trend of the times, meet consumer demand, The fight for the future of digital TV and the PC trend of nuclear families is inevitable, whether Shuiyingshuishu, we wait and see. In 2005, the concept of the digital home market is only speculation, but in 2006, will be the development of digital home market, an important year for the strong promotion of business and technology market started full upgrade is a major factor.
In the domestic market, Hisense, TCL, Changhong, Haier is the first appliances start 3C enterprise transformation strategy, while other companies, refused to send forces gradually 3C market. In 2005, China Electronics Fair, Changhong will launch the TV, computer monitors, video phone, and many other features of LCD TVs, and its positioning as the first 3C convergence of TV products. The Amoi 3C transition as the new army, the grand launch of the IPTV show LCD TVs, laptops, smart phones such as number of new products, and claims to have carried out 3C integration. 3C transformation for this new army had speed and courage, we are pleased. But they are mostly just a picture, not the formation of volume sales in the market.
Correspond with the traditional home appliance manufacturer is, IT giants such as Intel and AMD are building the digital home, on business confidence, Intel this year released its first digital home platform??? "Viiv" (Viiv) platform and the use of Sony, Philips, Dell and the United
Large number of co-operation to other companies to promote Viiv platform. It is great to see the digital home market, AMD also introduced a LIVE! "Platform to accelerate the market compete, and with Intel to jointly promote the early arrival of the digital home era. The concept of digital home consumers and the growing influence. Discussion group of the survey data shows that 48.5% of consumers want to know to bring the digital home consumer benefits, which indicates the number of consumers rising demand.
Take time popularity While the industry looking on the digital home market, but the technology upgrade and improve the industry chain still needs a very long process, at the present market, there are many difficulties.
TV industry's most critical issue is to face 3C integration, many enterprises of different products according to market conditions before deciding whether to formally put into production, construction, manufacturers, accumulated technical personnel, re-sorted sales network and so on. Therefore, a large part of these enterprises can truly determine the 3C technology. Many enterprises still remain in the home appliance manufacturing to diversify into other manufacturing areas of the 3C-type products, but no real value-added chain. In addition, the TV company's core technology research and development in the upstream direction of guidance, and downstream distribution channels as a whole to grasp the control is still a lack of sufficient strength.
IT industry in the digital home market, there are also many limitations: first, the price will be the popular bottleneck. Viiv platform from the current point of view, the price is 3 times the normal computer, because the initial number of families will be targeted at high-end consumer groups, as opposed to low-cost PC is difficult to spread. Second, the standard could reunification. In the country dedicated to the digital home and e home IGRS also good, with Panasonic, Sony, NEC and Toshiba and other Japanese electronics makers 10 and 4 Internet service providers formed UOPF, the standard does not allow consumers to bear uniform unnecessary risks, affecting the popularity of digital home rate. However, these standards from different interest groups, unified the road is still long way to go. Third, the digital home entertainment centers also need to address the issue of digital rights management, content provider's participation is for the digital home to life, an important factor.
