subject: 2011 Trends To Watch: Retail Technology --- Aarkstore Enterprise [print this page] Double-digit retail sales growth is a thing of the past, consumer buying habits have evolved to incorporate many channels and methods of interaction, and UK demographics are changing, too. To ensure sales growth, customer retention will need to be a top priority. Failure to do so will mean preventing maximum revenue growth potential.
Scope of this research
Gain insight into the business trends that we believe will characterize the UK retail sector in 2011. Understand the technology enablers that will help retailers achieve their operational objectives in 2011.
Research and analysis highlights
The days of considerable retail growth are over; even online growth will become more elusive. Meanwhile, consumer demographics and buying habits have changed.
Retail channel fragmentation is still problematic and adding to the complexity of effectively targeting customers. Additionally, in order to make the most of the opportunity, the UK must begin preparing for the 2012 London Olympics sooner rather than later.
Key reasons to purchase this research
What will retailers need to do in order to remain competitive in 2011 and beyond? What major issues are on the agenda for UK retail CIOs in 2011?
Table of Contents :
SUMMARY
Catalyst
Publishers View
Key messages
BUSINESS TRENDS AND TECHNOLOGY ENABLERS
The UK retail landscape has changed for good; retailers must evolve too
RETAILING HAS CHANGED
The days of considerable growth are over
Retail sales are slowing even online growth will become more elusive
Still, consumer confidence should improve towards the end of 2011
Consumption habits are different now
The demographics of the UK consumer are also changing
RETAIL CHANNEL FRAGMENTATION IS STILL PROBLEMATIC
Integration of sales channels, including social networks, is critical
Amidst a plethora of channel choices, new and immature channels are growing more popular
Social commerce will live up to the hype from 2011
Work is still needed to ensure a unified brand message across channels
TARGETING CUSTOMERS HAS BECOME EVEN MORE COMPLEX
A single view of the customer is critical to retailers success
Retailers must understand their customers preferred shopping channels
