subject: Vendors And Channel Partners Into The Large-scale Stand-off Contest - Vendors, Channels, Vendor [print this page] Home appliance manufacturers and channel business into large-scale stand-wrestling
Although the Chinese home appliance industry manufacturers and channels of the wrestling business has never stopped, but it has never been so high this year, the frequency of open, large-scale technology.
3 31, Konka TV more than 20 stores in GOME experience "seal", to suspend sales.
Mid-January last year, Yin Suning Electric Hisense TV unilaterally announced a significant price reductions, manufacturers and traders friction. Earlier, Gree and some domestic appliance industry giant chain "diplomatic relations", when it was predicted
"Gree certain death." In fact, the household appliance market, the conflict of interest vendors struggle a long time, but we all have hide: the past, whether suppliers or channel partners, such conflicts are not open , large-scale technology. GOME Electrical Appliances in the April 2 launch of the "global home appliances Forum", Gome, Suning, Yongle, Dazhong, and many other channels of business for the "commercial exploitation of channel suppliers," saying that "anger", it is also accused of domestic appliances together manufacturer margins are thin is "Brewed Moved" because manufacturers but not by the core competitiveness of the market by price spell, resulting in substantial loss of profits. "Contradiction just open appearance. With the gradual end market saturation, intense upstream raw material prices, the appreciation of the renminbi exchange rate, consumer electronics market increasingly thin profit. More and more smaller 'cake' finally tear manufacturers and distribution companies' sentimental veil ', the interests of the war surfaced. "household appliances industry, a senior reporter said so.
Plants are starting an open contest
Earlier, in the channel and manufacturer of home appliances in the game, manufacturers have been relatively disadvantaged position.
And this phenomenon is gradually undergoing change: early in March this year, Gree Electric President Dong Mingzhu and guest CCTV "Dialogue" column when the high-profile announcement: The part of the giant home appliance chain, "broke off" for two years more Gree, has repeatedly increased its sales: sales from 10 billion in 2003 rose to 13.8 billion in 2004, sales revenue in 2005 is nearly 40% surge in global sales volume exceeded 10 million more sets. "Gree biggest change is that we are making progress every year! Time was predicted 'Gree certain death', Gree proved not only not dead, but also live happily, not only successfully achieved the 'world champion' of the target, but China's household electrical appliance enterprises only global 'singles' title. "Although after two years, Dong Mingzhu revisit the matter still had strong words against momentum.
"Strategic defensive, strategic stalemate, strategic offensive is the vendor must experience three stages game. A strong voice in the channels of business, under pressure for some time before manufacturers can only choose to eat Yaba Kui passive defense. However, with the channel operators increased competition, especially foreign investment into the appliance business channel, following the reshuffle after the completion of production, circulation of shuffling imperative. Moreover, the appliance manufacturers have emerged in 'counter' the signs, not to set up in Chongqing the appliance manufacturer for the channel operators 'club' you? this conflict into the open, in fact marks the appliance manufacturers and channel operators struggle is to change the strategic stalemate, despite the manufacturer's voice is small, dare speak out already is a big step forward. "household appliances industry, a senior reporter said so.
Calculations manufacturers
"Channel operators squeeze suppliers" is the most recent industry mainstream. Including the slotting allowance, payment default, extreme pressure, including the practice of price, the supplier of the main channels of business criticism. Then, the channel providers on what manufacturers are charging fees?
