subject: Pop Culture : Hip And Happening [print this page] If you belong to Gen Y, then you must be aware of the term "pop culture". The term basically encompasses the events, fads and trends which capture the public imagination and spread through the minds of the young and the restless like wild fire. Popular culture is also used to denote the current and past cultural trends which were at a high and had managed to achieve an overwhelming enduring status. Cultural trends can be anything ranging from cartoon characters, political figures, actors, musicians, etc.
Originally pop culture gained momentum among the younger generation, but with the passage of time it has managed to draw the attention of people of all age groups. These days popular culture seminars, studies and academic careers have gained popularity and it has achieved such a dimension because of the advent of internet which is a ubiquitous source of information.
Pop culture is a belief firmly rooted among the minds of young generation that it is often considered a substitute for traditional family and its religious values and it has a shared history which links the young generation together. The concept gained its popularity through television which made its first appearance in the early fifties. At first it did not gain much popularity but thanks to media saturation and websites which chronicled popular culture made it easy for the young generation to spot and follow the trends. News events, latest trends and celebrity news also comprise the so-called pop culture.
Pop culture has created a tremendous impact in the impressionable minds of youngsters and they really have a deeper social significance as they have managed to connect young people in order create a new tribe of people who have their own voice. They know fashion, they know style they seem to be alone but in reality they are not as they have a life to live on their own and this attitude among today's generation has been created by pop culture.
There are many ways in which popular culture has gained momentum, besides the internet. These are music shoes, television, books, tabloids and magazines. Blogs on the web too are a happening source of acquiring information on current trends.
