subject: The Top 3 Reasons Why Successful Small Business Owners Use Article Marketing [print this page] The Top 3 Reasons Why Successful Small Business Owners Use Article Marketing
An increasing number of small business owners are using article marketing to get more sales. But many are still not sure how article marketing can actually benefit their business. Whether you are an offline or an online small business owner, here are the three main reasons why article marketing can really make your business more successful.
1. Increase the exposure and direct traffic to your website
Many business owners have a website but very few website visitors. One of the solutions is to advertise your website with paid ads such as Google ads, but this is expensive and requires a lot of expertise, and is out of reach for most small business owners, especially offline. Small businesses cannot afford costly advertising methods because they just don't have the financial capacity to do so.
Article marketing is a very good alternative as it is a free or a low-cost solution. You write and publish articles on your niche and add a resource box that introduces your business. People who want to know more will visit your website.
If you manage to write articles that are helpful and offer people answers to their questions and solutions to their problems, and publish these articles on a wide selection of websites, you can really attract a lot of targeted traffic to your website. People find your article helpful and want to know more about what you have to offer.
2. Build one-way links to your website
When you write and publish an article, at the end of it there is a resource box, also called Bio box or About the Author box. This is the place where you will talk about what you have to offer on your site that can help people. You also include a link back to your website, whether the homepage or an inner page of your site. And this link is very important.
Why would you want to build one-way links to your website? How does it help you to increase your visitors?
Over time you will submit many articles with many links pointing back to different pages of your site. These links will improve your search engine rankings for the keywords that you are targeting, which will then, in turn bring you even more free traffic.
Link building is a long-term strategy that pays off big time if you are consistent and persistent with it. Articles are an easy way to build quality one-way links because you only need to submit a couple of articles every week during a few months to reap the rewards of your efforts. Make sure you use your article resource box to put anchor text links using some of the best keywords that relate to your website, as this will ensure you get the best results from your link building efforts.
3. Establish yourself as an expert in your niche.
The first contact of many people with you and your business will be through your articles. They can have an idea of what you are all about before they even visit your website. If they see that you are an expert in your field, they will have a good impression and will be open to do business with you.
If potential customers are doing a search for your business name in Google, they will also probably find your articles and they will see you have some authority in your niche and on your market. This will build trust with your prospects who are then more likely to visit you site or call you if you are offline.
In order to be seen as an expert or an authority, you can write articles that talk about your business, your philosophy, the values of your business, your personal values, and this will put a face on you and people will connect with you on a more personal level. And this can be the beginning of a long-term business relationship.
These are the three important reasons why smart business owners are using articles to market their businesses. If you are consistent in your efforts, article marketing can really bring you great results over time, both in terms of traffic and rankings for your website. And if you don't know how and where to submit articles, make sure you use an article submission service that will do the work for you. You will then have more time to focus on other business core areas.
