subject: Website Design Strategy For Miami Business [print this page] Having a well-thought out website design strategy is the first step towards running a successful online business. A site designed without a well defined strategy will not benefit your business in the long run.
Steps to successful website design strategy
There are 3 questions that you need to ask yourself before laying down strategy for your website.
1.What is the purpose of your site?
Most website serve only one purpose- they either provide information or work for e-commerce.
While information sites make their income by membership fees and advertising, e-commerce sites make their money by selling a product or service.
As the contents of these sites differ, they need to have different website design strategies as well. While an informative site should be designed to maximize the sites membership, an e-commerce site should be sales-generated.
The main objective of informational sites therefore needs to be to maximize your site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
2.Step into visitors shoes
Put yourself in a visitors shoes. Always think what would like to see on a particular site? This will help you identify strengths and weakness of your site.
The more focused your site is, the more it is going to satisfy a visitor. Once you satisfy your visitor, you can always get him to visit again and thus later turn him into a customer.
Make sure the layout and navigation of your webpage is simple and easy for users. You must know what technology you should be using on your page.
Once you are through to the stage of layout, ensure you have unique and simple content to display on your site. Remember, content plays the most import mat role in making your site successful.
3.How to generate money
Informational site makes its money by membership fee and advertisement while e-commerce sites depend on sales primarily.
Remember you have two kinds of customers- transactional and relational. Transactional customers are those who base their buying decisions on short term reasons such as; price, convenience and availability.
Relational customers are those who believe in long time relationship and make their buying decision on factors like knowledge of the product /service and the quality of relationship.
Therefore you need to identify where your market is what it wants.
Thus, website design strategy is critical to the success of your site. Contact us for highly affordable and effective website design service.
