Inbound links, or back links, are a great tool to increase your site's ranking in the search engines. But beware, you must choose your linking strategy carefully.
Links originating from any website, and pointing to your website are called inbound links. Quality inbound links are good for your site because they not only point people to your information, products or services, but they also raise your search engine ranking. The word to keep in mind when creating links to your site is "quality".
You can create inbound links to your website in a variety of ways. The latest "big thing" is social media. You can use Facebook, Twitter and the like to create links to your site. You can also place anchor text links in informative articles. Submitting an article to any of the popular free article submission sites, and utilizing anchor text links in the article is a good way to promote your site. Anchor text is simply text, in this case in an article, that is linked to your site. I write articles like this one and always reference my site OBrienMaDe.com. Notice, OBrienMaDe.com' is linked to my site.
As I mentioned above, inbound links can only help your site, but they must be quality inbound links. The most popular ranking of quality inbound links is Google PageRank (GPR). GPR uses a formula that places value on the quantity and quality of inbound links and rates sites based on a 0 (poor) to 10 (awesome) scale. Using tactics such as link farms to increase links to your site can backfire. GPR disregards and penalizes the use of the type of link strategy. A link farm is a site containing a large number of links benefiting the same website.
If you would like help increasing traffic to your site please feel free to visit my site, OBrienMaDe.com Social Media Marketing Services and More, or e-mail me with any questions at info@obrienmade.com.
