subject: Some in the biz, just don't get it! [print this page] Some in the biz, just don't get it! Some in the biz, just don't get it!
It is a fact and I submit to you that we are living in a service society. However, look around, where is the service? Isn't it interesting that in this service society, not many restaurant owners or managers allocate the time - or the money - to educate and train their employees to deliver the service that Customers want, and according to a recent article on Babyboomers.com, the reason is that those individuals don't realize how important Customer service is to their bottom line. Hell, many restaurants spend more time and money designing their music play than they do on training their employees to provide extraordinary, ENCORE performance, Customer service. This is a short-sighted approach. Why? Because, when you deliver and exceed the Customer-expected Customer service, you develop a base of loyal Customers. When you develop this base of Customers who continue to frequent your restaurant, you develop a corp of satisfied Customers that help drive the restaurant's business by delivering the most powerful and cost effective form of advertising available...word of mouth. So, I'm here to help you become more successful than you can ever imagine. ENCORE Performance evaluations and training is not something that was made up on a whim. It is a researched approach to evaluating and educating in order to make your restaurant employees the best that they can be so that your restaurant can be the best that it can be. Education of the employees is the key! Here's an interesting fact...it is common for an average restaurant to lose 15% to 20% of its Customers each year. When those defections are cut in half, the average growth rate more than doubles. A 5% change in rate of retention swings profit increases from 25% all the way to 100%. Look, don't try to fool yourself...extraordinary Customer service or the lack of it affects your bottom line. Contact me today...I can help you with that!
