subject: A Website - Potentially Your Best Business Communication Tool [print this page] Building a website is vital for business communication in todays business environment. It is a core necessity to be able to educate your potential customers about your location and services. Websites allow you to communicate to visitors by them visiting your website directly for information by typing in your website address (domain name), finding you listed on the search engines, or someone sending your website address (link) to a friend.
To make an effective website, it will first need to answer the 5 Ws; Who, What, Where, When, and Why. Lets explore what each of these Ws should encompass in regards to content in order to reach your goal of using your website as a business communication tool:
Who should explore the people behind your business and why your company is qualified to service a consumers needs. This could include experience, qualifications, and information about you as a person and why someone may relate to you.
What delve into your services and the solutions you can provide the visitors to your website or business. Explain the different types of things you can supply to your customers or what you can make happen for them.
Where be sure to have a location on your website or a place that people can do business with you. This may vary depending on whether you are a web based business or have an actual physical location. If your business is web based, the where may be how people can receive your products or services. If you have a physical location you will want to be sure to have a map to your location and potentially directions from common areas people may be trying to visit you from.
When share with potential customers the hours as to when you operate, either at your physical location or when someone can contact you. You may want to place a schedule onsite so users have an understanding of the times you are available to do business. Also, be sure to put your time zone in with your hours if you are targeting consumers that may live outside of your area.
Why explain to people why they should do business with you and what sets you apart from your competition. The why could include a client list and testimonials to help qualify your company on your website.
Just covering the fundamental Who, What, Where, When, Why on your website can create a compelling reason for people to want to do business with you. Your website is an extension of you as an individual and business owner. Be sure your website reflects the impact you want your business to have on potential customers.
