If your organization will be appearing at a conference, festival, or other large event, a marketing conference bag may be one of the best free gifts that you can offer to your customers. By giving prospects a conference bag with your business name or logo on it, you'll be providing them value and convenience that will show your company's thoughtfulness, as well as a creative and subtle advertisement which will show your company's resourcefulness and dedication.
Promo conference bags are one of the best objects to give away at a large event. As people are walking around and visiting different booths, they will be picking up free solutions and all sorts of brochures, and paperwork - and when it's all over, your bag will be the one gear that didn't get forgotten or tossed in with all the other products. Additionally, your bag provides immediate value to them, as they can carry it around throughout the event and it never gets put away. They will make use of it for the entire day, and will also be able to take it home to employ in the future as well. This lets your users know that your industry is concerned with providing value, and that you want to make their lives easier. They will then associate you with both worth and simplicity, and will be more likely to come back to your business in the future.
Additionally, as buyers carry your bag around the conference, they will be advertising your business or brand to all of the other people around who haven't made it to your booth yet. As everyone will be most interested in receiving a valuable gear like a conference bag, people will be interested to find out where others got the bag, so that they know where to go. People will be looking for your logo, and will then seek out your booth - which gives you the opportunity to engage with more people and to have more people find out about your product or services. The bags may even encourage dialogue between event-goers. As one person stops to ask another where they got the bag, the individual with the bag may tell the other how wonderful and kind your representatives were, or simply exclaim over how convenient the bag has already been.
Though advertising conference bags may be a bit more costly than simply handing out brochures, you will make the cost back in value right away. The bags will be a talking point, are easily visible, and will make people remember your name.
