subject: One Thing That Will Help You In Generating Quality Leads And Free Publicity [print this page] One Thing That Will Help You In Generating Quality Leads And Free Publicity
I am about to tell you a wildly successful auto marketing strategy you will possibly reject... but I am going to tell you nevertheless because IT WORKS.
As a matter of fact, this is one little thing you can do which would instantly give your business the power to draw quality customers that pay more, stay more time and refer repeatedly.
And like we said, you would probably reject it AT FIRST, but once we break this down into manageable pieces (and in plain English); you'll be chomping at the bit to get started.
Yet before I let you in on this powerful marketing secret, let me just say this:
If you are feeling the effects of tightening wallets, scarce credit and the fear-based economic recession then you know you need more horsepower than ever before to persuade somebody to release their iron fist and spend money at your store.
We've talked in the past about the significance of confidence and value. We've discussed the change that's occurring in client confidence and spending habits.
Unluckily, these dynamics are not getting better. In fact, they have gotten worse. So what that means is if you're a dealer looking to get by with a little marketing or even sloppy marketing... or not tracking your marketing efficiency all together, you are really in trouble.
I have some good news, you don't have to stay in this kind of trouble forever. You can swing the dynamics of this new economy back in your favor. And what I'm about to tell you will aid you do just that.
So what is it? What is this magic thing which can instantaneously give your business a swift kick in the proverbial pants and have you attracting a lot more customers than you have ever gotten even in the good times?
Write a book.
Seriously write a book.
I'm gonna give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that would never work for you. In fact, some of the excuses going through your head likely sound a bit like, "I can barely write my name," or "I do not have anything to say" or "Who is going to read it"or better yet. "I don't have time to write a book! I have a BUSINESS to run".
But that is all nonsense and I am going to give you a proven blue print to pump out a book targeted to your perfect customer which would automatically position you as a professional in your field this very year.
As you may know we published our very first book, Gravitational Marketing; The Science of Attracting Clients in March of 2008. When we wrote that book we didn't do it the traditional way (we do not do anything the conventional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars across the country. When did we have time to write a book?
Well we did not but we found time and we have done it for several of our VIP clientele since.
Here's how we did itand how you can too:
1. Sit down and create an outline of the ten main questions or concerns your clients have when purchasing and financing a car.
2. Find someone to ask you those questions in an interview style setting. Answer the questions as if you were talking to a customer on the lot. Explain in plain English and answer the questions making use of examples and stories. Record the interview.
3. Send the recording to a transcription company who will transcribe it for you and gives it back to you as text.
4. Find a local newspaper writer or editor and hire them to edit the transcript into more flowing prose.
5. Find a graphic designer to create a cover and layout the inside. Put your picture on the front of the book.
6. Send the book to 48HrBooks.com and have copies made. You could do small runs and still get them under $4 a piece.
Writing a book positions you as a leading expert and authority in the market. It elevates you above all your competitors, reduces buyer anxiety and distrust and speeds up the sales process.
A book also opens several doors in terms of local media exposure and free promotion possibilities for your dealership.
Writing a book with our method takes a bit of work upfront but it's something which pays dividends for the life of your career.
So what are you waiting for? It's time to start!
Jimmy Vee and Travis Miller are the nation's leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers.
