subject: Printing Companies Need To Find Their Own "harry? Potter" - Harry? Potter, Smile Curve, [print this page] "Why do business in the development process will meet the limit? Limit avoided? If not avoided, how can we break through the limit?" In the Sept. 3 of "The Limits to Growth of corporate breakthrough" courses, Fudan Institute of Industrial Economics, Professor Ming-Jie Rui Head of a class on media classes to students of Fudan EMBA2004 made a series of questions.
Soon, projection screen flashed a few red spots. Professor Ming-Jie Rui shaking the hands of the Laser Pointer, one by one, pointed out that the answer to the question: "Business has its life cycle, the limit is inevitable; limit the fundamental reasons for the limited capacity of the market, the key to breaking the limit industrial transformation." Professor Ming-Jie Rui
, life cycle theory and the limited capacity of the market has been positive in the market, and it is widely accepted, managers need to consider: how to transform industries, leading enterprises to overcome the limits of one another. He believes that to achieve industry transformation There are three main paths: one for industrial extension, and second, to other industries, third, to create a new industry.
Find "Harry? Potter" Extension of the so-called industry, is an extension of industrial chain, reflected in a vertical thinking, which includes upstream and downstream industries to extend the two lines, which is familiar to many companies and often put into practice. However, during extended
industry, many entrepreneurs tend to ignore the two premises: first, its position must have a complete industrial chain, a thorough understanding of rationalizing one's own position in the chain; that , convergence in the up or down the chain, you must first ensure the health of the chain in this paragraph, smooth. Professor Ming-Jie Rui said: "One is race, must be clearly aware of their position and run to the line."
The second premise is to link the business in which their advantages in resources to select a relatively concentrated part, will it make a difference, do the best.
To the publishing industry, for example, topics, editing, pipeline, finalization, printing and distribution, these sectors constitute a complete business chain. "As the Press, these things need to know what you know their strengths lie. If you have a good sales network, so even if the book content, printing little worse that could sell well; if you Topics will be able to put a lot of advantages when resources, planning out a book or a good book, then the publicity would be relatively easy to promote the work of the many. "
Next, Ming-Jie Rui analysis by Professor, "" Harry? Potter "series of best-selling course, with the printing and packaging, distribution channels, and not unrelated, but the most important is the content enough to attract thousands of young people obsession. If planning topics, you can often find the 'Harry? Potter' this fascinating subject, the remaining issues are not difficult to solve. "Ming-Jie Rui He emphasized that" Harry? Potter, "there is an core competence is a core part of enterprise business value.
Smile curve and the elasticity of demand
"After asking if you can not find 'Harry? Potter', you're not suited to survive in this industry, development, and then you should consider the horizontal cross into another industry." Ming-Jie Rui professor who in the industry chain executives wandering recommendations.
Saying goes: "Men fear the wrong, women are afraid to marry the wrong husband." , into which the line? Ming-Jie Rui Professor, "should be possible to enter the industry with long-term profitability."
