subject: How To Improve Your Adwords Pay Per Click Results [print this page] Once a business has found a marketing strategy they are happy with doesn't mean they should sit back and be content. There is always a need to improve the way you are doing business. Google PPC is one of those strategies you want to evaluate from time to time to make sure your are getting the most for the money you are spending.
Suggestions on Improvements
Upon researching how your business is doing with Google Pay Per Click you may see the need to make improvements in the way you are doing business.
The following suggestions will help you to improve on your Google Pay Per Click numbers:
1. Examine Your Search Query Report - In order to examine your search query report for Google PPC you need to access the "AdWords"section of Google. Click on the tab for new reports and select the Search Query Performance link. This will enable to you capture data for a report on search inquires for as many days as you desire. Thirty day is recommended to get a good idea of what words you are being charged for with Google Pay Per Click.
2. Take Action - After accessing the report in say thirty days you will have the information to decide what words are being searched and what words need to be eliminated for Google PPC. This can be accomplished by using the tab for keywords for negative key words and add the words you want to remove from your keyword search. It may be even more cost effective if you designate which level you want to have the word or words removed, for example the group or campaign level of the ad search.
3. Use Specific Keyword Phrases - To improve your Google AdWords results you want to use specific key words or phrases to cut your pay per click costs. By being more specific listing "motor bikes" instead of just "bikes" you will reflect exactly what the customer is looking and receive more productive clicks resulting in more sales.
4. Campaign Ads - Deciding which keyword combinations or phrases produce the most results are important when using campaign ads with Google Pay Per Click. Just the right combination of keywords will provides more search results for your customers directing them to your online business. By utilizing the search query tool you will determine which keywords work best for your business.
5. Ranking in Search Engine Results - You do desire your business to rank high in search engine results. Ranking in the first five business displays of the search engine results will attract customers to your company without incurring large amounts on pay per click system. Not being number one will save you money in the long run.
6. Ad Adjustments - If you have applied the above suggestions and are still do not see improvements with the results from using Google PPC than you may want to make changes to your ads. They should be updated regularly and if you have not done so you could be losing customers. Google can assist you in making the needed adjustments to attract new customers under the "Adword" link. Click on the Support tab and you should find more tips to improving your advertisement for Google PPC.
