subject: Frbiz.com Reports Microsoft And Openx Co-promotion Of Online Advertising Technology [print this page] According to foreign media reports, online advertising start-ups OpenX and Microsoft Monday announced they will jointly promote each other to their respective customers of the network technology.
OpenX CEO Timu Ka Dorgan (Tim Cadogan), said the partnership will greatly expand the company's technology, distribution channels. OpenX online advertising for your site technical services, and has been fighting for more large-scale web site development into its own customers. In addition, the company will also make it easier for customers to use Microsoft's content analysis technology, and advertising and page content matching technology.
Co-operation between the two sides did not disclose the financial details of the multi-year cooperation agreement, but Microsoft's advertising business development director Peter McDonald (Peter MacDonald) revealed that the cooperation will provide an opportunity for both sides to obtain revenue. OpenX provides online advertising technology enables users to manage multiple sites ad, the company's competitors, including Google's DoubleClick and Microsoft's aQuantive services. McDonald pointed out that, OpenX ad server technology may be more suitable for some types of web publishers. He said that Microsoft only in its own data centers to provide advertising services to mainframe technology, and OpenX allows Web publishers to install on their computers the software. In addition, OpenX is open source technology, users can according to their need for highly customized.
McDonald's said the move does not mean that Microsoft's focus is no longer ad serving technology. Microsoft in 2007 to spend six billion U.S. dollars acquisition of aQuantive. In August, Microsoft will aQuantive's ad agency Razorfish to 530 million U.S. dollars sold to Publicis. OpenX currently has more than 50 million Web publishers, and each month through its software provides more than 3000 million page impressions. The company earlier this year launched a separate online advertising exchange market, and in May received 10 million U.S. dollars in financing.
