subject: Ugv Library Share Shifts 2005 - 2009 [print this page] User Generated Video (UGV) libraries analyzed by category have exhibited consistency, resiliency and significant evolution over the past five years, with comedy/funny, music and entertainment as the leading view generators. Within each brands video vault, distinct category specialties and leadership positions have emerged, with publishing initiatives keenly focused on entertaining mainstream and highly targeted audiences. The report is a comprehensive comparative analysis of brands and their libraries. Over the past five years, comedy/funny categories have captured 19.5% of cumulative library views, based on average viewing share across the major brands, followed by entertainment at 14.3%, music at 14.1%, people/family/Vlogs at 6.4%. The reports data-driven analysis of category share inside individual UGV libraries covering periods 2005 2007 and 2005 2009 shows YouTubes music library the dominant content category on the site with a 31.4% share, up from 28% in 2007, while DailyMotions comparable captures a 26.7% share of cumulative library views. The report analyzes and segments library share (percent and total views) for UGV brands now publishing between twelve to eighteen different content categories, including professional partner channels. YouTubes professional partner channels contribution to cumulative views, for example, has risen from 10.6% (2005 2007) to 18.8% today. Top content categories for each brands library analyzed include Break.com (Funny at 26.1%), Funnyordie.com (Sketch Comedy at 38.1%), MegaVideo (Comedy at 21.3%), MetaCafe (Comedy at 15.2%), MySpace (Entertainment at 15.1% inside UGV channels only--excluding semi-pro and pro content) and Yahoo Video (Sports at 10.4%). Library sizes can range from 15,000 to over 5.6 million videos in regular rotation. Cumulative views for videos published from 2003 through 2009 have surpassed188.8 billion, and analysis shows UGV exhibiting strikingly similar growth trends and adoption characteristics to those seen in professional online video.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 1
SUMMARY UGV LIBRARY SHARE AVERAGES 1
SECTION ONE 5
UGV LIBRARY SHARE ANALYTICS 2005 2009 5
OVERVIEW 5
UGV MARKET GROWTH 2005 - 2009 5
UGV AND PRO VIDEO GROWTH RATE COMPARISON 2006 - 2009 6
SUMMARY UGV LIBRARY SHARE AVERAGES 8
Average library and category share breakout by UGV brand 2005 2009 9
MUSIC 9
COMEDY/FUNNY 10
ENTERTAINMENT 11
AUTO/VEHICLES 12
SPORTS 13
NEWS/POLITICS 14
ANIMALS/PETS 15
ANIMATION/ART 16
VIDEO GAMES/GAMING 17
TRAVEL 18
SCIENCE/TECH 19
HOW-TO 20
PEOPLE/FAMILY/VLOGS 21
SECTION TWO 22
BREAK.COM 22
LIBRARY UTILIZATION AND CATEGORY SHARE 22
BREAK.COM LIBRARY SHARE AND AVERAGE UGV SHARE COMPARISON 23
BREAK.COM VIDEO VIEWS: 2005 - 2009 25
UGV Entertainment Category 26
View Share 26
DAILYMOTION 27
LIBRARY UTILIZATION AND CATEGORY SHARE 27
DAILYMOTION LIBRARY SHARE: 2005 2009 28
DAILYMOTION AND AVERAGE UGV LIBRARY SHARE COMPARISON 29
DailyMotion.com Database of views 30
FUNNYORDIE.COM 32
LIBRARY UTILIZATION AND CATEGORY SHARE 32
FUNNYORDIE CATEGORY RANKING 33
Funnyordie.com Database 35
MEGAVIDEO 37
LIBRARY UTILIZATION AND CATEGORY SHARE 37
MEGAVIDEO LIBRARY SHARE 37
MEGAVIDEO AND AVERAGE UGV LIBRARY SHARE COMPARISON 38
