subject: Is An Autoresponder A Good Investment? [print this page] You can use an autoresponder in your business to send out notifications of upcoming sales. If your company has a newsletter, you can use the responders to keep track of your lists of email addresses and automatically send out your newsletters, as soon as they are ready to go.
You can use the robots to keep in touch with your existing customers or make new ones. When used with the appropriate tracking software, you can determine how your email campaigns are working out for you. Are they actually generating new business?
Sometimes, that can be a hard thing to determine, particularly if a big part of your business is conducted online. Even if you have a retail establishment, it can be difficult to determine where your customers are coming from. Which of your advertising campaigns attracted their attention and brought them in?
Companies at one time created a near exhausting amount of paperwork trying to keep track of how well their advertising campaigns were working for them. Managers had to rely on employees to gather the information accurately.
Companies large and small are now using their computers and databases to keep track of these things. Simply by recording customers' names and addresses, it is possible to find out where the majority of your business is coming from and decide if more advertising should be done in that location or if your attention should be focused elsewhere.
Installing an autoresponder on your company's websites will allow you to create an "opt-in" list. This is a list of visitors that might not be ready to buy right now, but are interested in learning more about your business. With the opt-in list, you will never need to worry that a newsletter or other advertisement will get stuck in your customers' and potential customers' spam filter.
The appropriate tracking software will let you know what percentage of your visitors choose to opt-in to receive discounts or announcements. After a while, this can help you determine if your website information is appealing and if your opt-in box is located in a good spot. Do the visitors even see it?
The ultimate purpose of tracking software and an autoresponder is to increase your bottom line profits. Those things, combined with a good database, can help you determine where to focus your future attentions. You will be able to create graphs and charts showing how your efforts have increased your client base.
Are tracking software programs and autoresponder robots a worthwhile investment? Keeping up with the latest technology is always worthwhile.
