subject: Online Video Advertising Networks 2007 - 2010: Emerging And Surging [print this page] This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.
In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in 09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 1
The Video Advertising Network Market: 2007-2010 1
Video Ad Network Gross Billings: 2007-2010 1
SECTION ONE 4
Video Advertising Network Media Buying Trends: 2009 8
The Video Advertising Network Market: 2007-2010 12
Video Ad Network Gross Billings: 2007-2010 12
Video Advertising Network Gross Billings Analysis by Vertical: 2007-2010 14
Video Advertising Network Gross Billings Share by Vertical: 2007-2010 15
Video Advertising Network Net Revenue Forecast at $493.3 million in 2009 15
In-Banner Advertising Networks on Track to Deliver $1.8 Billion in Gross Media Spend in 2009 20
In-Banner Video Gross Media Spend: 2007-2010 21
In-Banner Video Impression Growth: 2001-2008 22
In-Banner Video Segment Revenue Grew by 66.5% in 2008, 22.2% Forecast for 2009, and another 24.7% in 2010 25
Q&A 29
EYEBLASTER 29
EYEWONDER 34
MIXPO 40
POINTROLL 43
SECTION THREE 48
3rd Party Video Advertising Network Trends: Pre-roll remnant inventory is in demand, but it's a highly competitive sales environment 48
Gross Billing at $173.8 million in 2008 48
Video Advertising Networks Pre-Roll Gross Billings: 2007-2010 49
Tremor Media and BBE capture doube-digit share of gross media spend in remnant pre-roll segment 52
Video Ad Network Gross Billings: 2008 53
3rd party video advertising networks place 37% of media bought against pre-roll inventory in 2008 53
Ad Network Share Of Premium Pre-Roll Gross Billings: 2008 54
Video advertising sales and platforms generated $64.9 million in 2008 net revenue 54
Q&A 63
BRIGHTROLE 63
BBE (BROADBAND ENTERPRISES) 67
SPOTXCHANGE 72
TREMOR MEDIA 76
WORLDNOW 81
VIDSENSE 85
YUME NETWORKS 87
SECTION FOUR 90
Video overlay network trends: High volume, lower margins; business models evolving 90
Overlay impressions reach 19.8 billion in 2008 90
Video Overlay Network Media Spend And Avail Growth 91
Overlay networks netted an estimated $10.1 million in revenue in 2008 91
Video Overlay Network Media Billings: 2008-2010 91
Q&A 99
ADAPT.TV 99
SCANSCOUT 103
VIDEOEGG 105
SECTION FIVE 111
Video Search Gross Media Billings: 2007-2010 111
Video Advertising And Search Networks: 2007-2010 112
Videro Search Inventory And Gross Media Spend: 2008 115
Q&A 116
AOL/Truveo 116
MAGNIFY.NET 120
SECTION SIX 124
Podcast advertising network trends: 2008-2010 124
Podcast gross advertising billings estimated at $25.9 million in 2008 125
Podcast Gross Ad Billings: 2008-2010 126
Podcasting Application Provider Net Revenue: 2007-2010 131
Q&A 133
KIPTRONIC 133
VOLOMEDIA 137
WIZZARD SOFTWARE/MEDIA 140
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