subject: Online Printing Companies and Local Print Shops Compared [print this page] Online Printing Companies and Local Print Shops Compared
When printing your marketing collaterals for your campaign, you need to consider a lot of factors in order for your printing activity to be completed as fast as you want it to, with printing results according to the ones you expect, and at a price you can definitely afford. And as always, you would be looking for ways to save on your printing costs, especially when you have a small business as the finances are often limited.
In addition to that, you also consider additional factors such as your beliefs, values and philosophy, as well as your effect in the environment, which of course you would want to be as less as you possibly can. But if you really wanted to have all these plus more in your marketing tools, you really have to put an effort in choosing the best printing company to produce your collaterals. And this is where printing company reviews, whether offline or online printing reviews, can help you pick one that is the most appropriate for your marketing needs.
To further help you choose the best one for your requirements, below is a contrast of both printing locally and doing it online. We hope you can learn from the following comparison.
Local Printing With local printing, you actually feel that "personal" factor which can truly be a big plus when you are the kind of person who goes for the nostalgia and people factor when doing your printing. You actually haggle and discuss what you need with the printer himself so you are able to convey what you really want. And beyond the personal, local print shops are also able to directly help you when you're transferring your files to your local printer. You don't need to be an expert to transfer your files. They can do it for you.
And as most local shops are small and usually run by a family, you can easily communicate what you need done by your local printer. In fact, you can get in touch with the person in charge as fast and as easily as you want it. This is because you can talk to a real person to convey your requirements and concerns. What's more, when you use a local printer, you can help your local community after all because you are investing your resources to a local business opportunity.
The downside however, to doing your printing requirements with a local print shop is that many local printers are usually more expensive than the online printing companies. The reason behind this is that these shops and their facilities are often very small that they don't have the capability to lower their costs to meet the demands of the customers. They also don't have to compete with so many unknown companies that they can afford to ask the amount they want.
And as the size is small than that of the online printers, you might also find yourself looking at a very limited list of printing services to complement your print job. It would be a bit tedious to have different companies providing you with each of the services you need when you can have all of them provided by just one online printer.
Online Printing With an online printer however, your print job would end up very streamlined, modern, state-of-the-art, and fast compared to a local print shop. And because most online printers have the capacity to streamline and provide efficient printing to their customers, they can definitely afford to lower their costs. This will result to an online printer getting the job done at a quicker and more efficient printing process that saves time and money for the business owner. This is the reason why online printers can have cheap printing services yet still maintain the high quality of output. With the use of advanced equipment, online printers can actually produce very large quantities of print materials with varied options for printing made available to the customers.
Online printers can also provide you with additional printing services such as the finishing touches, in-house graphic design, ready-made print templates, and even direct mail services. They can even help you accomplish your goal of an environmentally responsive printing activity.
The downside? For one thing, business owners might find that they would have to pay higher shipping costs for smaller print orders. For another, you have to know how to upload and transfer your print file in the internet, or at least know of someone who can do the transferring for you. And the most crucial downside is that you don't have as much contact with your online printer as when you do it with your local print shop. You just have to rely on the fact that your online printer can do your print job as exactly as you want the results to be.
So would it be an online printer or the local print shop? At the end of the day, it would still be you who's going to decide what's best for your business. Consider the information provided here so you can have the best printing company to help you provide effective marketing collaterals to your target audience.
