subject: Re-ignite The Flames Of War In Nanjing Predators Have Done Their Best Appliance 4 - Gome, Suning, [print this page] GOME Paradise store opened five-star start another price cut Suning storm
As a commercial retail business, especially home appliance chain industry, who occupy the majority of market share will come to a certain extent, control the market initiative.
October 29, 2005, Gome stores in Hanzhong formal trial operation, which is just four months, China Nanjing, the sixth U.S. stores. At the same time, household appliances predators Paradise in Xinjiekou officially opened its flagship store, World War II re-ignite the flames of war in Nanjing appliances.
States United States: to seize the market around Nanjing
Gome stores in Hanzhong Hu Ju Road, the main city is the main road leading to one new city, about 3 km from the city center. According to reports, Hanzhong area of 2000 square meters store, in full accordance with the standards Xinjiekou flagship store design, decoration. Boxes in use throughout the store design. Hanzhong store opening, the door not only to make up Nanjing Hanzhong blank electrical stores, convenience of nearby residents can buy home appliances. Hanzhong Dianqing stores, Gome again brings the magic weapon for many years, the whole price of Heavy 5-10%.
It is understood that the National Day after the flat-panel TV prices rebound slightly, but this country the United States during the soft opening stores in Hanzhong, living room flat panel TV (37 inch and 40-inch 42-inch LCD and plasma) will generally decrease of 10% - 15%. There are five manners TV audience gifts, small aerobic detergent, hair dryer, electric stove, large digital cameras, LCD TVs and other practical gifts.
It is understood that during this event, all the middle and stores, shopping store Xinjiekou before 1000, over 988 yuan to send 120 red envelope opened. At the same time, purchase mobile phones for more than one-piece Plus Free 1488 yuan 68 yuan a hair dryer, single over 3888 yuan for 650 yuan Plus Free electronic encyclopedia. By the end of this year, stores such as Gome Luhe will gradually open to the suburbs of Nanjing.
Suning: fought in the battlefield washing machine
Weather becoming cold, refrigerators, air conditioners and other appliances by the "cold", but the household appliance market, the war has not the slightest weakening of the home appliance chain predators has branded the idea of washing machines. Reporter learned yesterday, Suning Appliance joint Siemens, Haier, Little Swan, Panasonic, Rongshida, Sanyo, Electrolux and many other manufacturers, the nation's pulsator, drum washing machine market, dry one launched a joint offensive.
Occupies about 75% of the domestic washing machine market, the Washing Machine has been popular because of its price advantage consumers, this section Washing Machine washing machine from doing my part as a "vanguard" role. Pulsator as a whole has reached more than 15% decline.
The pulsator offensive bright spot was the biggest technology upgrade, rolled out more models of the main push for the water, energy, high-capacity new. At the same time, consider washing the pursuit of the smart consumers, Suning co-brand washing machine to feature many big contest, such as Haier "double power" washing machine, clothes washing not only improves the degree, and fully water-saving; Little Swan's "Water Cube "series of rejected clothing wound.
Suning will also take the lead in breaking the "pulsator command in the low-end market with high-profile multi-roller a" statement. Washing machine makers to convene separate ways at home and abroad, the arrow points to one machine dry cleaning market, fully capture a consumer market. Siemens, Haier, Panasonic and many other high-end brands, models have a greater degree of price cuts.
Five Star: voucher gifts to would send 100
Statistics closed last weekend, the 11 Five Star stores in Nanjing in advance of the annual sales target, which Xinjiekou store, Shanxi Road store, East Road of stores lead the 100 stores the top three. In return consumers, linked the city this weekend five-star scale let promotion. When the day Xinjiekou 100 Five Star stores to patronize, Shanxi Road, Jiangdong Road, water consumers Simon Marketplace, no shopping to get gifts coupons and value of 100 130 yuan in 2046 perm coupons. Spending the day arrived when 400 yuan 100 yuan to use. Consumers to purchase over 100 single products can participate in a scratch card, the maximum amount of return up to 4999 yuan shopping; buy two or more goods over 899 yuan, plus 1 per chance to get hair dryer, electric cooker, brand name MP3 , digital cameras, camcorders, mobile phone, LCD TV and other premium gifts.
The same time, consumers in the top 100 Jiangdong Road, water Simon, Jianning stores patronized by the consumers, only one over 888 items, you can be hit 20 yuan fare presented.
