subject: How To Do Keyword Research Effectively [print this page] How To Do Keyword Research Effectively How To Do Keyword Research Effectively
Keyword research is one of the most important job in optimizing your website or your PPC campaign. It is crucial to find out what keywords your target group is using. These keywords or phrases are those that people use to get your products, services or information by using search engines such as Google.
Task 1: Keyword recognition
The first task in keyword research is to discover keywords. Keyword recognition is about getting the keywords that your target group is using when they search for something. You can develop a few ideas very rapidly. For instance, if you have a hardware shop, you can name keywords for example: "sound card" and "memory" etc.
Task 2: Discover keywords
The second task in your keyword research is to detect keywords that people really use and to organize your keywords by their popularity.
To find keywords and their popularities you can use keyword research software such as Keyword Research PRO or there are many online keyword research services, too.
Task 3: Select Keywords
Copy the relevant counts and phrases into a spreadsheet. After you have examined all the individual phrases that could apply to your site, your spreadsheet will contain every phrase of importance.
You should choose keyword phrases that are most relevant to your website content - two and three-words keyword phrases (called long-tail keywords) that best describe your products and services. It is a big mistake, that many searchers use only one-word queries but the chance of competing successfully for one-word search engine keywords is nearly impossible, because the number of the competing websites is simple too high.
