subject: The Insiders Secrets To A Successful Small Business Startup [print this page] The Insiders Secrets To A Successful Small Business Startup
One of the biggest challenges for any small business start-up is knowing in advance if your idea is a winner. There are plenty of examples of small business which have failed in spite of having a great idea from the start. But the idea creates the foundation for the whole business. And if this is wrong from the outset, then the chances of success are slim to none.
What seems like a great idea to you could be a complete flop. Just because you think you recognise a need, doesn't mean there is one.
The problem is when you can't understand why everyone isn't rushing to buy your product or service, the answer can be harsh, cutting and accurate.
There are no customers.
You can waste a huge amount of time, money and stress turning an idea into a product no one wants to buy.
And you wouldn't be on your own if you do.
You could start your own hall of fame with the sheer volume of small business start-ups which have completely misunderstood the market, seen opportunity where none exists and allowed their ego to take the place of reality.
In fact if you all got together one weekend for a group hug you could probably circle the globe.|Actually if you all got together and held hands you probably could reach the stars.|In fact if everyone who'd got it wrong donated a penny, we could end the credit crunch.}
And here's the cold hard reason why...
...they've created a market in their head that doesn't exist in real life.
So how do you guarantee your small business start-up has a fighting chance of turning into an avalanche of unstoppable income?
There is one essential principle you need to wrap your head around if you intend to be a serious business building super hero.
You never come up with an idea and then go looking for a market...
...you find the market FIRST and then come up with the idea.
The market will tell you where the real opportunities are.
Not with a big sign and a red arrow. In their frustrations. In their wants. In the problems they are screaming out for solutions to.
To make profit and build roots in the market your small business must create a solution and take it to your customers. A successful small business start-up packages the delivery of their market places desires.
If you can describe the problems and desires of your marketplace. The results they want.
Then you can kick failure back into its cave. Your niche will gladly choose and buy from you.
And then you can listen to the income pouring into your business treasure chest.
Think of a recipe for chocolate cake. If you mix the ingredients before you put them in the bowl, you have nothing. The steps must follow the right order.
Find the market. Then the idea.
NOT the other way around. Any other way is gambling. Do it right because your small business start-up needs the right foundation.
