subject: Flying The Transformation And Upgrading The Company To Win Olympic Opportunities [print this page] Before we arrived, based in Chenghai District, Shantou City, Guangdong Province, Guangdong Olympic culture flight Animation Co., Ltd. on the second floor gallery, an animation film "Junior Fire King" is to visitors YellowPage.
This animation film is so fly Austria developed the "yo-yo" has created more than 100 million yuan of sales income. Many toy manufacturers in the current operational difficulties of the severe market environment, the Austrian company continued to maintain a stable fly development momentum. Currently, Austria fly and animation-related products account for the company 68% of the total sales revenue realized from the traditional toy industry to the successful transformation of cultural and creative industries to upgrade.
Adhere to independent innovation, winning is the Austrian brand's successful transformation and upgrading of flying a big know-how. Back in 1997, the Austrian company set up a special flight product development department, and in information, human resources-rich design company established in Hong Kong, started independently design and development. In 2005, the company is relying on video games set up in Guangdong Province Engineering Research and Development Center, their ability to further enhance the product design. In recent years, Austrian flying out of about 5% of annual sales revenue as R & D to develop new products. In 2007, the Austrian flying company was awarded the State Intellectual Property Office, the first batch of national IPR demonstration units of the national title, becoming the same time, "China Famous Brand" and "China Top Brand" two winning toy company. In March of this year, Austria has made 622 flights patents, intellectual property ownership in the domestic toy industry was ranked first.
Grasp the industrial development direction, to explore new economic growth point, is a successful Austrian company transformation and upgrading of flying is another key factor. Austrian flight companies are in the toy industry gathered in China Chenghai District of Shantou City, formerly established in 1993, Audi Toys Industrial Co., Ltd. of Guangdong, in June 2007, based on the original implementation of the overall Audi shareholding system, the formal establishment of the Guangdong Olympic Flying Animation Norton. Initially, the company and, like many toy manufacturers, industrial single, products with low technological content and low added value, the main production of traditional toys, plastic toys, four wheel drive, remote control cars and other products, but the Austrian has been concerned about flying toys and culture fates got tied. In the "Audi" four-wheel into the market soon, Austrian flying company has with the Guangdong Television, the State Sports General Administration and other units to organize "Audi Cup" four-wheel competition, a move greatly increased the product sales.
Since then, the Austrian giant flying toy companies use foreign "first sale animation, selling stories, selling the culture, and then sell the products, selling experience the" business model, trying to cartoon image of industrialization, from the introduction of foreign animated cartoon image copyright, production and sales related toy products began to gradually strengthen international cooperation to enhance the integration of toys and animation capabilities, and then to study the production of independent animation film and television works, the development of animation cartoon image of the book distribution and licensing business. After several years of efforts, the Austrian company has basically flying toys from the traditional manufacturing enterprises to the transformation of cultural and creative industries, animation toy sales increase year by year the proportion of total revenues.
Austrian flight company also adhere to the domestic market focus, a solid basis of the domestic market to international markets. At present, the Austrian company's products fly more than 80% of domestic products in the domestic toy market share in the first place; in the international market, in addition to developing South-East Asia and the U.S. market, this year has opened up Eastern Europe. In September this year, Austrian flying company was approved by China Securities Regulatory Commission issuance examination committee, will become the first to anime toys industry companies.
