subject: Japanese Women: Do Not Go Out Without Makeup - Beauty Make-up, Cosmetics Counters, Shiseido - Beauty [print this page] Japanese emphasis on appearance, as the "dress up" as a Etiquette One set of values. Daily Life , Very few Japanese women take to the streets to see hair disheveled, without makeup. They catch up with fashion, so that Japan became the "Paris of Asia"; also understand the beauty make-up self-innovation, the Japanese cosmetics been recognized as a truly "make-up power."
According to statistics, the Japanese cosmetics market is still growing, annual sales of up to 15,000 billion yen (about 19.9 billion dollars), ranking second only to the United States.
Japanese cosmetics Carrie Institute Nonomura Po Wing said in an interview: "beauty is human nature, I was in Europe, Asia, many countries made a survey and found that Japanese women than women in any country in the world, more love the make-up.
"Japanese women, 99.9% use cosmetics. Office worker's purse, they always have to put two or three like cosmetics, even housewives, wake up later, are used to make-up sets himself on the floor foundation, make-up is a Japanese woman to start the day ... ... "
Japanese wife, said in an interview: "In the morning, if not the face paint on something, really uncomfortable." A Japanese male office worker said: "Early in the morning, I get garbage out back for the wife , because she was too late on the makeup ... ... "
According to historical records, about 100 years ago in Japan, women make up a relatively stringent requirements. Customs regulations at the time, noble family of women to 40 years old, you must Tooth Painted black, the eyebrows shaved, in order to cover up their own feminine traits, announced the end of the golden age as a woman. As time progress, the advancement of women, the Meiji government abolished this system, so that women can dress themselves according to their own wishes.
After the war, Japanese people's lives gradually become rich, starting from Europe and the United States imported cosmetics, make-up of Western learning. However, a later stage, but on their own innovation efforts to create "Oriental Beauty." In the example of the sixties and seventies, the Japanese pop is "makeup." Eighties, the Japanese women to recognize the "makeup" better reflect the natural character Orientals, so make-up even more lives.
"Makeup" also to the beauty industry to create more business opportunities in Japan. The recent unveiling of Japanese men frequently have more to learn from the light make cosmetic techniques.
Many Japanese department stores have recently set up male cosmetic counter, the sales of cosmetics and female type of match, lotion, foundation, eyebrow pencil, mascara, oil on paper and so on. 1 for 300 single men for office workers and a survey, 78% felt that look important. When asked why the use of cosmetics, the majority of men answered: care about other people's eyes.
Nonomura Wing, said: "In Japan, make-up has been of all ages. There is also a phenomenon of female high school students led makeup trends. These young girls love to dress very psychological, in order to allow schools to see them make-up, the brains of makeup. then began introducing a number of fashion magazines makeup makeup tips to make the pursuit of light make an unmistakable trend.
"Japanese people do not look to be of better makeup and a special trip to go to beauty school, because the make-up has become part of their growth. Women's magazines is the best make-up guidance, and boost Japan's fashion."
Very seriously looking finish when the Japanese make-up, investing heavily in many brands of cosmetics for Asian skin color foundation.
Foundation research consultant in the field exactly when interviewed, said: "Japan is the invention of the first bottle of white makeup of the country. This demand had come from the traditional Arts Kabuki, which came to power that only men can be men, a woman must have a white color to play, so make-up industry on the modulation of the white makeup, Fen Gao. This technology was also made great contributions to Japan, such as bleaching cream popular in recent years, the Japanese used in cosmetics technology.
