subject: Become the Market You Want to Capture [print this page] Become the Market You Want to Capture Become the Market You Want to Capture
Copyright (c) 2010 Zahra EfanWhat does "become the market you want to capture" mean? It means becoming you!being so irresistibly attractive that your clients want to buy from you. It means owning your attractiveness! By being yourself and showing your uniquenessowning it and letting it shine for all the world to seeyou become the market you want to capture!Ask yourself these questions:Why do I want to serve these particular people? What attracts me to them? Why am I passionate about selling to these people, rather than all the other people in the world? The answer is that these people are interested in being served by you.These people are looking for what you have. You are just responding to their desires by choosing them and claiming them as your market. There is a match between your desire to serve them and their need to be served by you, which means youand only youhave the solution to their specific needs. Once you identify and capture the link between your desire and their needs, you can start to own your expertise to serve them. You live, breath, and become the market you want to capture. All you need to do is own your uniqueness, brilliance, and greatnessand express it in the world!Here are the reasons why you should own your uniqueness to become the market you want to capture:When you claim your uniqueness, your clients cannot help but be attracted to you. Your product or service is your creation and an extension of you. Once you say it as it really is, your clients will be attracted to you. Here are a few tips on implementing these ideas in your marketing material:Use language that sounds like you. Share and connect your passion for your product and your reasons for creating it! You become your product when you speak about it with heartfelt passion! Once you connect with your passion, it will come through when you talk about it in your marketing, your presentation, and everything you say and do. Really own the joy you feel for your creation. Share the benefits you have achieved through your product and services. Your unwavering belief in and love for your product will outshine everything else. Be authentic!I would encourage you to take some reflective time and ask yourself what is unique about you, and how your uniqueness can help you serve your market; hence becoming the market you want to capture.
