subject: The Austrilia Retailing business battle in near future [print this page] The Austrilia Retailing business battle in near future
Recently a significant number of huge retail group are showing great interest in opening stores in Australia including Zara, HM, Abercrombie, Victoria's Secret and Japanese label Uniqlo, which is a good news for Austrilia economy but a threaten to the local outlets, which have to work harder and well prepared to keep native purchasers and survive in this battle in near future.
For the previous decades,the international brands typically made an outstanding victory in Australia retailing business,because they step into the market differently to local outlets.When driving down the road, you could be stunned by the view that local multiple stores belonging to the same brand are hundreds metres close to each other. But the foreign outlets are less interested to build more than one flagship stores.
Considering the overheads-rents, staffing and supervision, in addition to reducing them, flagship stores have now become a territory of its own right with bigger space and brand characterized decoration,which has been a conventional followed by all world outlets so as to meet the apetite of younger generations who's got the experience of traveling abroad.
It is reasonably plain that Australia is starting to become a natural progression for the world labels to launch into Asian market. Take abercormbiefitch as an example, a Japanese retialed feted for its fast fashion flexible design in T-shirts and casual wear, who had claimed its intention to launch Australian in 2009, abercrombie sales has planed its flagship store range all the way from 1,500 square metres to 3,500 square metres. The smaller store will be established so long as the reputation grows wihin following years.
But one of disadvanteges of these flagship stores is for the size of the stores, they don't seem to be ready to offer a dedicated high level service to customers, which unavoidably offer smaller retialers an opportunity. In the long run, if the smaller outlets try and follow the main line, they will see the issue. They should concentrate instead on meeting a focused market and give more attention ot their old clients.
Comparing to compete with the robust brands, it is far more wiser and also cheaper to keep the existing buyers, which is commonly ignored. As a smaller retailer, it is better to offer customers a customized service thru notifying them by way of email or phone calls with the most recent stock updating info and also offering them an opportunity to preview the new items on shelf.
We've got the reason to belive that economy in Austrilia is in a healthy state compared against contemporary economy gloom in other parts of the world and with the incoming of more world brands into market,the economy will be stronger and and increasingly close ties with East Asia.
