subject: How Back Links Effect Search Engine Ranking [print this page] Backlinks play a very important role in SEOBacklinks play a very important role in SEO. Any link which coBacklinks play a very important role in SEO. Any link which comes from another website to your website is called a backlink. They are also known as Inbound links (IBL's). Many search engines determine the popularity of a site on the basis of the number of backlinks that point to a website.
In other words, if a site has more number of back links then the chances of the page ranking higher in search engine results increases considerably. However backlinks is not the only criteria on which search engine indexes websites. What is equally important is the quality of backlinks which point to your site. Having a huge number of links with less quality would not promote your website as much as a few quality links. What is a quality link? A quality link is a link which comes from a valuable site. How does the search engine determine the value of a site? While determining the quality of a link the search engine takes the content of the site into consideration. If sites which provide you with backlinks have content relevant to your site then the links are considered as relevant or quality links. On the contrary if your site gets links from content not related to your site then the link is construed as a weak one. The more is the relevance of inbound links, the greater is its quality. Suppose your site relates to dog training. Links which come to your site from sites related to do dogs will carry more value than links coming from a site related to hand bags. Is it easy to manipulate backlinks? You may get links by whatever way you want but it is quite difficult to influence a search engine with external backlinks from other websites. The concept of backlinks has been brought into existence to ensure sites have a level playing field. It also aims to inspire site owners to maintain quality sites so that quality links and not forced or bartered can be built gradually over time. So, it is wise to build a content rich site to get natural quality links and find your way to the top.mes from another website to your website is called a backlink. They are also known as Inbound links (IBL's). Many search engines determine the popularity of a site on the basis of the number of backlinks that point to a website. In other words, if a site has more number of back links then the chances of the page ranking higher in search engine results increases considerably. However backlinks is not the only criteria on which search engine indexes websites. What is equally important is the quality of backlinks which point to your site. Having a huge number of links with less quality would not promote your website as much as a few quality links. What is a quality link? A quality link is a link which comes from a valuable site. How does the search engine determine the value of a site? While determining the quality of a link the search engine takes the content of the site into consideration. If sites which provide you with backlinks have content relevant to your site then the links are considered as relevant or quality links. On the contrary if your site gets links from content not related to your site then the link is construed as a weak one. The more is the relevance of inbound links, the greater is its quality. Suppose your site relates to dog training. Links which come to your site from sites related to do dogs will carry more value than links coming from a site related to hand bags. Is it easy to manipulate backlinks? You may get links by whatever way you want but it is quite difficult to influence a search engine with external backlinks from other websites. The concept of backlinks has been brought into existence to ensure sites have a level playing field. It also aims to inspire site owners to maintain quality sites so that quality links and not forced or bartered can be built gradually over time. So, it is wise to build a content rich site to get natural quality links and find your way to the top.
