subject: On Line Marketing Training [print this page] On Line Marketing Training On Line Marketing Training
Online marketing is a new phenomenon in the world of merchandising. It refers to all of the traditional marketing functions but applies to using the Internet as a marketing media. Marketing by definition includes all of the factors that are related to selling a product or service with the intention of making a profit. Granted, there are marketing programs designed for achieving certain goals other than making a profit. What comes to mind is "marketing a political candidate" or some similar person or idea.
The usual marketing functions include product design or selection, market research to determine product desirability and/or design as well as market size and demographics. Another important marketing functions are advertising, project financing, production and distribution.
In the world of online marketing all of these functions are present. However there are some modifications to the traditional roles that marketing plays. Depending on the size of the organization, you might find that a large manufacturing company may use online marketing, that is the use of the Internet to simply promote its corporate image and total product line. Whereas in almost all cases of small companies using the Internet, they use it to promote and sell specific products or services. Contained in the area of small companies would be the entrepreneurs that develop web-based businesses to promote products or services tailored specifically for online marketing campaigns.
The online marketer has challenges that are particular to their occupation. For the most part these are individuals that work from home offices using the Internet and computer resources as their major tools. These people must acquire the skills and techniques necessary to have a successful business. That means that they have to stay current with evolving marketing techniques and strategies. In addition to the marketing aspects of online marketing there is a large body of technical knowledge about the operation of the Internet that must be dealt with.
All of these requirements for a successful business must be acquired and smoothly integrated into the business plan. This means that in some fashion the entrepreneur must obtain suitable training on a continuing basis to stay current and relevant in the marketplace. Finding such training can be a daunting task. Some colleges and traditional universities offer specific courses in online marketing. These programs unfortunately usually require a large time commitment as well as being relatively expensive. A search of the Internet can provide certain individual courses as well as tutors that can answer specific individual needs.
