subject: The Best Product In The World [print this page] So there you are, after years of perfecting your company you are finally ready for business. You have a finished product that's ready to conquer the world and as you prepare to open your doors for the first time you have a final chilling thought: "what if no one comes through the doors? Or no customers call me up on the phone?"
What if you've spent all your time on the small details and forgotten the most important thing of all; Promotion and Marketing of your company. It happens to the best companies either through being ill prepared, oversight or just plain old arrogance assuming that your product is so amazing that people will naturally know about you through osmosis and start contacting you the moment you open for business.
With a material product to sell it can be easier as you have an actual object to show potential customers but what if you offer a service or product that can't be easily displayed? Interior Decorating for example? Or Flooring? Unless you have a showroom you can't easily generate interest with just a promise.
In these situations it might be worthwhile looking into Lifestyle PR, a recent evolution of old fashioned PR that not only promotes your company, it promotes the lifestyle that your product can offer to a customer.
For an example; you may be a company that makes wonderful high quality rugs for the home living room, while your aim as a business is to sell those rugs to any customer that wants them, you want to make sure that you have the right image to associate with the product so that when people hear your company's name they think of positive images that go with it and not negative connotations. This is where Lifestyle PR will help you by promoting your company in a positive light to the customer base that you want to attract.
What could be worse than your product getting negative promotion, it might appear in a news report where something awful happened and the world sees your product being used in a negative way. Lifestyle PR would make sure that your name and product would get positive exposure, from magazines to the internet, you want your product to be seen by as many eyes as possible in the best possible way.
By using Lifestyle PR you can guarantee that all publicity WILL be good publicity!
