subject: How To Go About Your Website Redesign Project [print this page] How To Go About Your Website Redesign Project
It is unlikely that you still do not have a website. However, the case with most businesses is that they haven't updated their website in a while. In fact, a lot of organizations, particularly those that do not have an online business model, find themselves with websites that haven't seen any upgrades in a long time and hardly serve any useful purpose. Creating a website is not enough, website maintenance is an equally important job and you must ensure that your online channel is constantly updated and is competitive enough. If you have a website that looks a decade old and lack luster particularly when compared to the websites of your rival companies, it is time that you took up a website redesign project. Websites are a very important marketing tool for your company and having an outdated website in this market is nothing short of a crime.
There are several things you need to keep in mind before you take up a website design project. First things first, you must be entirely sure of the purpose behind your website. It is possible that you might have more than one conflicting purposes that you want your website to serve, in which case the first thing you should do is prioritize. If, for instance, you want a good looking website with which you can impress your boss/customers, it's all very good, but you must know that profitable/usable does not always go hand-in-hand with good looking, and this is where you must draw a line distinguishing your priorities. Try to think what you want out of your website and focus on one good purpose that you want it serve. You may want to improve brand awareness, you may want to promote an e-book, or you may want to give voice to a public service campaignjust decide.
Once you have decided the purpose of your website the rest of job gets easier or at least defined. Next you should look for companies that will be able to provide a good website maintenance, or website design service. A lot of people are unsure about outsourcing; you need not beoutsourcing is a great way to get your work done for cheap. Particularly, if you're outsourcing your work to India you can be assured that there are several companies and professional web designers out there that deliver global standards of quality design work and at very reasonable prices. When you're scouting for companies that could deliver the right solution for your website, you may want to look at the companies' previous portfolio and try to see if they have designed successful websites in your industry previously. That should be a big plus.
Do look at the credentials of the company their reputation in the market, and if possible take suggestions from friends and colleagues, who you think could give you valuable suggestions. Once you're decided on a company the onus is on you to strike up a relationship with the company, because website design service requires that you keep the channels of communication open. Also, you will require the services of the company for future website maintenance projects too. There is no need to worry, because companies in outsourcing locations are usually very proactive about maintaining communications, and you will be able to build a good relationship over phone, email, IM, video conference, etc.
