subject: Building Interest In An Email Marketing Opt In List Using Autoresponder Messages [print this page] There are several ways you could build interest using an autoresponder to increase your customer base with a permission-based email marketing opt in list. There are many unique methods you can use in this medium to increase your list without doing any work after the initial messages have been written. This article will cover a few of these. With a little creativity, you can spin these to create many more opportunities for yourself.
Build Trust and Friendship Using Your Opt In ListBuilding
The first of these and perhaps the most important is the ability to build trust and friendship using only pre-written messages. I know that you will have to anticipate the reader's response. However, if you know your niche well enough and know what customers within that niche expect, then you should be able to give them what they want without needing individual feedback from them.
The first step in building trust on your list as I have said before is to ALWAYS provide your customers with useful and accurate information in your messages. If you do not do this, you will run some of your potential customers to competitors.
You must also give them good contact info and have a good link to your best landing page within EACH message. If the customer reads the message and then wants to learn more, he will have a quick, easy way to follow up on these thoughts.
Provide Informative Emails, not Constant Sales Pitches
You must be careful to not always push other people's product. You can of course do this some as it gives your subscribers variety, which is very important. At the same time, too much variety is bad. If all they have to go on is your recommendations of other people's products, then why would they look at your page?
Provide a Solution to a Problem through Each Step of the Email
You should start slowly and with care at the beginning of an autoresponder sequence. You should give the subscribers a chance to get to know you as well as you them. Give them a problem, one that you can provide the answer to easily. But not right away, you must slowly give them the answer to the problem.
Another thing to make sure of is that the problem is relative to your niche. Most importantly, do not give your customer the end all, be all answer on the list. Let them know that it will be provided for in your product, which of course can be located on the web page that you have provided the link for at the end of each message.
