subject: Press Cuttings From Press-cuttings.com [print this page] How can PR agencies monitor the success of their clients?
They use media sources but it can be a time consuming practice scouring the papers to see if their clients are in favour or not. For this reason alone it can be worth paying a specialist agency to provide them with press cuttings and press clipping from a variety of newspapers. People are paid to sit and read papers from early in the morning to lunchtime searching for useful press cuttings. They have to be passionate about reading papers and have the ability to start work when most people are still tucked up in bed. Why would the PR agencies need the press cuttings? To show to their clients! Think about it. If a client is being promoted within the national press the PR agency must be doing something right. The proof is in the pudding and press cuttings can make a valid point.
Self promotion
That's another good reason to use press cuttings. Just starting out in business? Received positive feedback in the press? Use press cuttings as part of your promotional campaigns. They say no news is good news but good news is great news if you are trying to build up a business. The power of press cuttings shouldn't be underestimated when you are advertising in the future. Use press cuttings on your web pages to show potential clients the positive feedback that you have been given. You don't have to buy every single paper that is published in the country, specialist agencies can search for press clippings on your behalf.
That's very charitable of you
Good causes often use press cuttings to promote the good work that is being done on behalf of charitable organisations. The more a charity is mentioned in the media the better it can be for their fund raising activities. Professional agencies that search for press cuttings for their clients have a set brief in mind. They'll search for press cuttings for a broad spectrum of customers ranging from PR agencies to legal firms. Start up companies will find press clippings to be extremely beneficial to support their advertising campaigns. Tomorrow morning, when you are tucked up nice cosy in your bed, teams of readers will be searching for specific press cuttings to send out to their clients.
