subject: Video Would Work For My Business, Will It? [print this page] First, your website has to be recognized by a search engine spider so that you will get a decent search engine page ranking. Then, you need to have designed your keyword strategy correctly so that the target market you want to connect with actually uses the keywords you have optimized for on those search engine page rankings and clicks on your URL. Finally, you have to give potential customers the tools to recognize the special value in purchasing your products and services.
One of the fastest growing methods for gaining recognition at all levels is the use of video on your website. Videos can be incredibly helpful for a variety of reasons.
Familiar Venue
Everyone understands video. Everyone watches TV and almost everyone has visited YouTube at least once. In fact, YouTube and other video sharing sites are some of the most popular places on the Internet just now.
Helps with Page Rank
Video is very appealing; people tend to click on videos and watch them. When you post a link to a video about your product or service on YouTube, you have a much higher likelihood of getting hits. Since Google indexes videos and blends video results with other content results, you are more frequently visited video on YouTube will drive your search engine rankings higher.
Enhances Your Website
Once someone clicks on your video, you have captivated their attention and you can sell your product.
But, you say, my product is a volume-based, price driven commodity; it does not fit with video. Or my service is a consulting, talking head service that is tailored to the client. I do not have a fixed price or approach or deliverable. Here is the message anything fits with video. Think about these types of videos.
Introductory Video
This video works well for anyone but especially for those businesses that are supplying volume and price driven, low differentiation products. So, maybe no one needs a how-to video on toothpicks. But, every business needs to establish itself as credible and trustworthy. This may be especially important when you are talking about commodity items where the lowest price may rule but the buyer still wants to be sure that the product will hold up well enough to do the job. Toothpicks may not be as enticing as MP3 players, but no one wants to pay for something that goes into someones mouth and splinters or carries bacteria.
The introductory video can become a way for the company owner to put his or her own message in place, guaranteeing appropriate product handling, promising to be there for problems and giving out the information needed to contact someone if there is a problem.
Purchasing Video
You can inspire customers to have greater trust in your product by simply creating a video of a customer going through the buying process. Show them with a need, e.g., pink origami paper, going onto your site (with ease), choosing among origami papers in seven shades of pink and several weights and paper composition (enormous variety), placing the order quickly then receiving a package that is opened to find the exact paper ordered, carefully wrapped to avoid any kind of wrinkling. You have essentially given potential customers the tools to follow, first you visualize and then you do.
Introductory videos work for everyone; purchasing videos are very advantageous for product-based businesses.
