subject: Base Your MLM Marketing Strategy Plans On Your Individuality [print this page] Base Your MLM Marketing Strategy Plans On Your Individuality
For years in my MLM company, I worked under the basic concept of teaching duplication to the masses. I lived, breathed, ate, slept, and taught duplicating a system. Anyone working in my team was expected to follow the plan we had in place, because it was our main staple in our business. I didn't change how we operated because quite simply, it was working, and my family was enjoying a very comfortable living. Then one day I woke up and realized, not only was I absolutely burned out on that duplicable system, but I realized, I had become too focused on teaching only a handful of methods to my team. Looking back over the years, far too many people with great potential fell by the wayside, because my list of business building methods didn't provide a path for their personalities. So, I opened new doors and started searching for more relevant marketing strategy plans, and learned there is an entire world of ideas and opportunities to unleash.
This is what I want to share with you. All people are purposely created original, and distinct. We are all born with unique gifting, talents, skills, and abilities . If you stop to think about the MLM marketing strategy plans, does it really make sense to encourage people to try to be exactly like somebody else? It's like trying to shove a square peg into a round hole. So many leaders today make the claim that they have a strategy that absolutely everyone can follow, however, I challenge you to evaluate this and question, do more team members get great results or does the majority of my team become discouraged and fade away? That is the question I was asking myself, and at the end of the day, reality is, I don't care what your system is, most likely you have more people struggling than succeeding. The great news is, where there is a challenge, there is a solution.
Think about how many more individuals we could truly help, if we simply understood that by updating the marketing strategy plans we use to incorporate more ideas, we could give our teams the advantage of working by using their individual skills. We would be fools to believe that one MLM strategy can work for everyone, or that everyone can learn and do exactly what you do. Here is reality, if you try to change someone to make them something they are not, both parties will become increasingly discouraged, and the results will not be positive. All you will get in the end, is that person will become frustrated, will lose faith in your leadership abilities, and eventually they will find another leader and another business. Replace your "follow this or I can't help you" mentality with "let's discover what is the best option based on your skills." These are the steps you can take to get started:
1. Develop Your New Marketing Strategy Plans Take the time to learn what MLM strategies are available from both your company, and outside sources. There are countless tools available to us today, so why limit yourself and your team? Today, MLM leaders are using a wide variety of tools to attract prospects and customers, implementing both online and offline approaches. Literally the options are too many to list.
2. Create a discovery process form Ask your team member to define their areas of strengths and weaknesses. The list could include things like communication, connecting with people, speaking, public speaking, writing, copyrighting, technical, Internet skills, computer skills, people skills, face to face, phone skills, sales, etc. Dig deep, explore their individuality, and really find out what their areas of gifting are. Include a section for defining points they have not had success with. Avoid forcing a person to do things they simply were not meant to do. Seriously, it would be like asking your accountant to stand up and motivate a group of sales people at a live seminar. That would be assuming this person doesn't have a dual career in numbers and inspiration.
3. Design Individual Marketing Strategy Plans Connect each person's primary qualities and skills, with the corresponding MLM strategies, and assist them in implementing their campaigns.
An important point I must stress; this isn't suggesting that our partners shouldn't stretch themselves and get outside of their comfort zones, I am simply encouraging you to allow people to excel first, in the areas that come natural to them.You may find that one of your team members cannot tolerate sitting at the computer, and loves hosting training seminars or meetings. Perhaps a partner trembles at the thought of hosting a meeting, but loves the Internet and connecting with people by phone. Once a person is getting results using the strategy that works in line with their talents, then encourage them to learn more strategies and develop new skills. By expanding your marketing strategy plans, you can accommodate more people, and furthermore, you can develop a great list of trainers in your team that offer expertise in different areas.
When you change how you operate, you can become a leader and a director, instead of a dictator. Allow yourself to throw out the old "everything under one roof" concept, and replace it with individualized marketing strategy plans, and I think you'll find you can multiply success and decrease attrition. After all, isn't this entire industry based on helping people? Make the decision today, open your mind, open your toolbox, acquire new skills, and make a difference.
